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About the Association of Strategic Alliance Professionals (ASAP)
Dedicated to the Practice of Alliance Formation
Established in 1998, ASAP is the only professional membership association dedicated to alliance formation.
ASAP's Objectives
- Create a distinct professional identity for executives and managers of strategic alliances
- Set standards of professional performance in the formation and management of strategic alliances
- Support the professional development of its members by promoting education, communication and fellowship through training and educational programs, conferences, workshops and on-line exchanges
- Create awareness of the contributions of strategic alliances and strategic alliance professionals among corporate managers and executives and among the general public
- Sponsor, conduct, publish and disseminate research regarding advances and best practices in the field of strategic alliances
- Serve as a repository and exchange for resources to support the professional development of its members
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