ASAP 2006 Marketing and Channel Alliance Conference — Welcome to ASAP - Association of Strategic Alliance Professionals

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Join other leading strategic alliance professionals as we converge on Texas this September.

Who Should Attend

Vice Presidents, Directors and Managers of: Alliances, Sales and Marketing, Channels, Business Development; Strategic Sales and Marketing, Product Management, Systems Integrators, VARs, Service Providers and Consultant

How Will You Benefit

Learn the Marketing and Channel Alliance Strategies that are reshaping the way companies reach the SMB Marketplace
Learn the Keys to Effective Marketing and Channel Program Planning, Resource Allocation, Governance and Management
Learn how to create effective alliance teams and drive performance in the field
Learn how to Effectively Align with your Partners to Drive Integrated Customer Value and Solutions

What Will You Learn

Strategy:

Selecting the Right Markets and Partners
Mapping Channel and Alliance Programs to Customer Segmentation
Creating Differentiation and the Right Value Props with Your Alliance and Channel Partners
Multi-Channel Coverage Models: Harmony & Optimization
Creating “Solution Readiness” with Partners

Organizing for Effective Execution:

Field Channel Organization
Alliance Metrics and Measuring ROI
Effective Governance and Dispute Resolution
Channel Compensation and Revenue Sharing

Field Execution:

Joint Account Planning and Execution
How to Drive Effective Joint Solution Selling in the Field
Working Effectively with Integrator Partners
Selecting and Developing Effective Alliance Managers
Compensation and Motivation Team Building with your Marketing and Channel Partner

Learn from and network with speakers from companies including:

Alliancesphere
Cisco
CRN
HP
IBM
Microsoft
Oracle
Symantec
VAR Business

Confirmed Speakers:

Erna Arnesen, Vice President, Global SMB, Industry & Partner Marketing, Symantec
Lorin Coles, Managing Partner, Alliancesphere, LLC
Mauro Favero, Director, HP
Michael Haines, General Manager, US Partner Strategy, Microsoft Corporation
Mark Hanny, Vice President ISV Alliances & Developer Relations, IBM Corporation
Douglas Kennedy, Vice President, Worldwide Alliances and Channels, Oracle Corporation
Peter Ruh, Director Commercial Partner Marketing, Cisco Systems, Inc.

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