Best Practices Bulletin
ASAP’s Best Practices Bulletin, a monthly e-publication sent exclusively to ASAP members, is a veritable Bible of practical wisdom that can be applied by alliance leaders and day-to-day practitioners in their ongoing practice of the discipline. The Bulletin consists of pragmatic hands-on case studies, articles, how-tos, and other information contributed by the world’s leading alliance management executives and academics. All articles are approved for publication by a cross-industry panel of alliance management experts and seasoned practitioners.
Best practices articles:
- Contain content relevant to the practice of alliance management
- Represent leading or innovative thinking
- Provide actionable content and cited principles that have demonstrated tangible results and can be put into practice by other alliance professionals
ASAP members looking for a copy of the Best Practices Bulletin can log in to the Member Resource Library. Alliance professionals interested in becoming an ASAP member or learning about the benefits of the research library and Best Practices Bulletin can contact Lori Gold at 781-562-1630 ext. 203 or lgold@strategic-alliances.org.
Below are two free sample articles from our Best Practices collection:
“Strategic Alliances: Three Ways to Make Them Work” by Steve Steinhilber, vice president of emerging solutions ecosystems at Cisco
KLM/Northwest Airlines Case Study by Ard-Pieter de Man, professor at VU University in Amsterdam; Nadine Roijakkers, Professor at Hasselt University; and Henk de Graauw, former director of alliances at KLM

The new system features: several new ways to earn points; straightforward criteria; fast and easy point processing.

















