Originally posted on 1/30/2013
blogger Joann Muller
hears a lot of talk about Google and other Internet giants eventually rendering the automotive industry obsolete in the wake of Google's invention of the driverless car, and she thinks it's way off the mark
. In fact, she sees the driverless car acting as a catalyst for deeper hand-in-hand partnerships between the two industries. She writes:
"Instead of Google vs. Detroit, I see a new era of collaboration. Carmakers will necessarily team up with digital partners like Google, Microsoft, Intel (maybe even Apple) to produce talking vehicles that don’t crash and get you to work on time. Companies like Ford and Microsoft already collaborate on technology that lets you bring your music and social media apps into your vehicle. Now these nontraditional partners will be working together to solve the difficult challenges of urban mobility on an overcrowded planet."
Muller added that GM has already turned to Global 100 IT companies and tech start-ups for new ideas. Meanwhile, "Google doesn’t have all the answers either. It isn’t capable of producing self-driving cars on its own. It will need the auto industry’s expertise to turn its vision into reality," she wrote.
On the surface, it may seem like this topic has little in common with the keynote for 2013 ASAP Global Alliance Summit being delivered by Alex Counts
. But the commonality is this: The larger message being delivered at the Global Summit plenary is to think bigger and realize that strategic alliances have the potential to achieve greater outcomes—whether it is in the context of a public-private partnership designed for a specific social cause, or a breakthrough innovation like the driverless car.