Originally posted on 2/12/2013
ASAP Global Member Cisco is in the news for some announcements it has made around its mid-market revenue growth efforts
. The company unveiled its new Express Collaboration Specialization program, which reduces the requirements for attaining Premier certification status, a move designed in large part for smaller companies which may not have the resources to engage in the more extensive training of Cisco's Advanced Collaboration Architecture Specialization program.
On the product side, Cisco revamped its Business Edition 6000 video conferencing and collaboration products to enable Value-Added Resellers (VARs) to sell 25-license deals that are more palatable to midmarket customers than the 50-license minimum previously required by the networking giant.
At the 2013 ASAP Global Alliance Summit, Manoj Bhati
, senior product marketing manager for GTM mid-market strategy at Cisco, will expand on how Cisco works with partners of this size in his presentation "When Your Customer or Partner Is Small: Turnkey Solutions for SMB Channel Management.” We will also explore large entity–small company alliances (a.k.a. "David-Goliath" partnerships) in the Q2 issue of Strategic Alliance Magazine
in which we hope to talk to Bhati.