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Midwest, New England, Silicon Valley, RTP Usher in ASAP's Exciting Next Chapter

Posted By Administration, Friday, June 20, 2014
Originally posted on 3/14/2013

At last week’s 2013 ASAP Alliance Excellence Awards Recognition Dinner, we did more than honor the previous year’s best alliances and portfolios; we celebrated the most successful chapter initiatives—the events and programs that bring the state-of-the-art alliance management knowledge and high-quality networking opportunities closer to home for ASAP members. Awards were handed out in three categories to recognize four chapters for their efforts in delivering the ASAP value proposition regionally.

Category: Program Innovation

Winners: Midwest and Silicon Valley

Unfortunately, not everybody can make the annual Global Alliance Summit, so the Midwest chapter brought presenters and attendees from the 2012 edition of the event to Chicago to reprise four of the most well-received sessions at Caesars Palace. At the conclusion of this reenactment, some attendees told chapter leaders that they now had a case to fund attendance for this year’s Summit and beyond.

Through a series of face-to-face events, the Silicon Valley chapter’s “Game Changer” series addressed topics like partner marketing, collaborative partnering, and alliance ecosystems — the latter of which served in part as the basis for this year’s Global Alliance Summit opening plenary. The program's individual events gathered chapter members together to hear “partners” and “thought leaders” discuss technology-driven business model innovation. The chapter’s Game Changer series attracted 250 attendees across the three sessions, with more than 30 companies represented.

Category: Sharing Best Practices

Winner: New England

The New England Chapter not only developed a comprehensive plan to bring great content to existing and prospective members that aligned with ASAP Global, it also shared the details with the rest of ASAP’s regional chapters to assist them in designing their local activities to support the goals of the corporate office. The chapter’s leadership team spent several months developing the strategy, goals, objectives, and metrics to guide and measure this plan to support the growth and leadership of the chapter. They also initiated proactive outreach at the chapter level to prospective and existing members and began the creation of a universal value proposition.

Category: Excellence in Overall Chapter Operations

Winner: Research Triangle Park (RTP)

In efforts to expand its membership and reach new audiences, the RTP chapter ran a very successful event in 2012 focused on the dynamics of “triple helix” partnerships—alliances between private sector businesses, universities, and government organizations—that was ultimately turned into a well-received ASAP Netcast webinar. The event achieved its goal of helping to recruit new members and diversifying the chapter’s leadership team. RTP has made good on ASAP Global’s objective of having its chapters facilitate great networking at the regional level; it has increased face-to-face interactions through local events, and has varied its program content to serve chapter members with diverse industry backgrounds. Moreover, the RTP chapter has set a high bar in terms of the number of leaders and members who are CA-AM and CSAP certified.

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