Originally posted on 5/7/2013
Phoenix Consulting Group unveiled its study of go-to-market alliances in the high-tech industry
today. The company conducted a similar survey in 2010—both studies were brought to fruition with the help of ASAP—and according to its results the vision for higher-performing alliances has evolved over the past three years.
Where the goals of most alliances in 2010 could be characterized as being short-term-revenue-driven—thank you, global recession—today's higher-performers are quantifying the value of alliances beyond bottom-line contributions. In particular, they seem to be gauged by a series of indicators that measure their organizations' innovation pipeline.
We hope to have more insight into the survey results and what they mean for the alliance professional and the IT company's alliance practice moving forward from Phoenix Consulting as part of our IT Special Focus slated for the Q3 edition of Strategic Alliance Magazine