Originally posted on 6/26/2013
In separate announcements this week that might seem akin to the Lakers and Celtics joining forces, Hatfields and McCoys calling a truce, or cats and dogs living with each other, Oracle has formed partnerships with ASAP Global Member Microsoft and new ASAP Corporate Member Salesforce.com
The former agreement entails Oracle's database software running on Microsoft's cloud-based operating systems. As much as Oracle has historically hated Microsoft, the reality is that the two companies have too many mutual customers not to play nice. In fact, an IDC analyst suggest the two companies should deepen the collaboration in this piece
. As another IDC analystSteve White
, program director for IDC's Strategic Alliances Leadership Council, told us last year when we examined coopetition inStrategic Alliance Magazine
, "At the end of the day, it comes down to what the customer wants. That’s the only really single pivot point everyone can work to."
Meanwhile, Salesforce.com-Oracle is a very meaty story. It's not just that Salesforce.com is one of the original forefathers of the cloud movement and was borne out of the belief that customers would eventually tire of maintaining their own software apps provided by the likes of Oracle. The feud has been personal at the executive level with respective CEOs Marc Benioff and Larry Ellison throwing barbs at each other over the past decade after the former left Oracle to start Salesorce.com and eventually threw Ellison off its board early in its existence.
Of course, although these events may be newsworthy, the reality is they are hardly surprising. Oracle apps have to work out of the box with Salesforce.com. Similarly, Salesforce.com still doesn't have the breadth and depth of applications Oracle has and needs to augment its offerings in certain areas.