Originally posted on 3/24/2014
“I'm still processing everything,” he yells over the music. The DJ is leading our colleagues in line dancing at the celebration on the last night of the 2014 ASAP Global Alliance Summit in Scottsdale, Ariz. USA. I'm taking a break from the hip-hop, disco madness to catch my breath, when Rick Legue, relationships manager at Nationwide Insurance, introduces himself to me. Rick has been with Nationwide for many years. Nationwide has been with ASAP since 2009, but this is Rick's first summit. As a relationship manager, the world of alliance management is new to him. Rick manages affinity relationships with organizations that drive membership and benefit the customer.
“I've never thought about alliances before,” Rick shares. I ask whether he attended the Smart Cities panel, with Alistair Pim
, CSAP, Anne Fitzpatrick, CA-AM and Annick De Swaef
, CA-AM or the Multi-Sector, Multi-Player session, with Mark Mattox
, Nancy Miller, CSAP, and Bettina Raymond, CA-AM. He attended other sessions, but as we share what we've learned and observed as newbies at the summit, it becomes clear to both of us the opportunity for people in the business world to make greater impact by forming multi-sector alliances.
Speaking with Rick helps me assimilate much of the copious amounts of information I've picked up in these past few days. I'm imagining what might happen if more corporations formed alliances to create positive social change. Inspired by the 2014 ASAP Alliance Excellence Awards and this year's winner for Corporate Social Responsibility, Rick and I discuss the impact Sanofi's alliance with DNDi
is having on the spread of malaria, and how strategic alliances can be formed for the greater good of humanity, not just to boost profits. Discussing the possibilities is energizing, and we continue the conversation for quite a while.
I'm wondering what Rick sees as the ultimate takeaway from the Summit. We agree to follow up later this year. By then, we both will have learned much more about alliance management.