Originally posted on 3/27/2014
I can’t help giggling. He’s kneeling beside me, looking intently into my eyes, saying words I never expected to hear. No, this is not a proposal. This is the second keynote speech on March 11 at the ASAP Global Summit in Scottsdale, Ariz., USA. The subject: communication. The speaker: Bart Queen. Me: just a Strategic Alliance Magazine editor, typing dutifully until the speaker commands my full attention.
Queen knows how to use space to engage an audience. He moves like a panther around the stage, the space in front of the stage, and among the tables where we, his audience, sit captivated.
Communication expert that he is, Queen employs methods to repeat key important information for each of the three main learning styles. He engages the kinesthetic learners, who feel more than hear or see information by moving around the room, touching people, kneeling beside them, looking into their eyes. (No, I’m not the only one he woos with his communication tactics.) Infusing his voice with energy, Queen engages the auditory learners, who click with sound more than any other type of stimulation. By bringing attendees onto the stage to demonstrate body language, and by advancing slides on the wall screens behind the stage, Queen engages the visual learners.
For the data-driven types, Queen shares these stats:
30 seconds = the time you have to engage an audience
50% = the amount of info your listeners will forget after your conversation
Before sharing more stats, Queen instructs us: “Ask yourself, "How do I get them to remember more?”
In a face-to-face conversation, Queen says to follow these ratios for sharing information:
55% = visual info
38% = vocal info
7% = verbal info
On the phone, the ratios become:
0% visual; 85% vocal; 15% verbal.
Why does Queen instruct us to ask ourselves the question rather than simply telling us, “here’s how to get your audience to remember more?” By asking a question, Queen forces us to think. The more we think about the information, the more of it we’re likely to remember.
What’s brilliant about Queen’s presentation is the seamlessness with which he shares information about key communication tools, while modeling the methods for us.
"In today's world, in the marketplace we’re in, you have no choice but to tell your story,” Queen informs us. "The key crucial piece of you being able to communicate is you.”
Queen stresses the importance of mastery in being the messenger and being the message. Through the tools he shares with us this morning, he gives us a taste of how to do just that.
Communications skills are so important in successful alliances; we’ll expand coverage about effective communication in a future issue of the ASAP Member e-News as well as in a future issue of Strategic Alliance Magazine.
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