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Should Alliance Professionals Aim for the C-Suite?

Posted By Administration, Friday, June 20, 2014
Originally posted on 6/12/2014

Once it reaches your desk, you’ll see there’s a lot of talk about alliance managers’ interactions with corporate leadership in the Q2 issue of Strategic Alliance Magazine.

As I was writing “The Close,” for that issue, I reached out to some alliance professionals at the top of their game and asked:
Do you believe alliance managers should strive for c-suite positions?

The Chief Operations Officer at a large pharmaceutical company said, “Alliance Management is excellent general management education. Success in collaboration will set the groundwork for corporate success.”

Lisa Caswell, president at **eMeter** said, “Absolutely - with caveats. Depending on the type of alliance executive, I certainly think reaching for the c-suite is a good idea.”

“There is a category of alliance folks who run alliances much like a P&L, and as such are ready to make the move to the c-suite. It requires thinking about the entire perspective of revenue, technology, enablement, marketing etc.”

“If someone is running technology alliances - WW Developer forum type stuff -unless they are a legacy engineering executive, or sales executive, I would have pause for thought. If they are the relationship, brand alliance type person, I would have pause for thought...”

What do you think? Reply here, or share your thoughts on ASAP’s Twitter feed, **@ASAPGlobal** with #AMinCsuite

Look for the Q2 issue of Strategic Alliance Magazine in the mail near the end of this month.

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