The U.S. Department of Commerce estimates that standards and conformity assessment impact more than 80% of global commodity trade. From design and manufacturing to distribution and marketing, all aspects of an industry’s products and services are affected at some point by standardization. Yet, there is currently no international standard for alliance management.
The American National Standards Institute (ANSI) seeks to change that, by inviting stakeholder organizations to participate in or otherwise support the U.S. Technical Advisory Group (TAG) to International Organization for Standardization (ISO) Project Committee (PC) 286. This committee, which was created in 2013, is focused on the development of an International Standard concerning the management of collaborative business relationships encompassing various types such as: strategic alliances, joint ventures, consortia, end-to-end supply chain and channel networks to name a few.
What will ISO/PC 286 do???
ISO/PC 286 will facilitate the review process of any organization’s alliance strategy via an objective framework that includes existing and emerging partner networks deemed integral to the organization’s growth.
ISO/PC 286 will also lower risk management factors associated with collaborative relationships by mitigating the factor assigned to exposures in confidentiality, liability and/or brand integrity once a framework is established.
The US, currently an observing ISO member country, will have no input about this standard on business relationships unless a US TAG Administrator steps up. Why would any company with business in the US allow an international standard on collaborative business relationships to be defined without US input?
If you’re an alliance professional, you probably agree with Bob Mudge, president of consumer & mass business at Verizon. “Collaboration is no longer just a strategy: it is the key to long-term business success and competitiveness. Businesses that realize this sooner rather than later will be the ones who win the game and succeed in the new global economy.”
ASAP requests your sponsorship for this emerging, international standard on “Collaborative Business Relationships” (ISO/PC 286).
Please contact ASAP member serving as project manager, Norma Watenpaugh at P: +1 408.848.9514 firstname.lastname@example.org