ASAP announced that longstanding corporate member KPMG upgraded to global membership in the spring. This deeper level of engagement will further build KPMG’s alliance management capability and reinforce its partnering strategy, which focuses on combining forces with the world’s leading services and technology providers to deliver comprehensive solutions and help clients address business challenges and achieve breakthrough results.
“Partnerships are essential to virtually every company these days, but excellence in partnership is never easy to achieve. When a firm like KPMG sets such a high bar for alliance excellence—and reaches it—that’s something to celebrate,” said Michael Leonetti, President and CEO of ASAP, in the announcement. “KPMG and other leading alliance management practitioners turn to ASAP for the learning, community, and tools they need to achieve their most critical strategic goals. We are proud to play an important role in helping KPMG achieve the excellence it seeks in every one of its strategic partnerships.”
In March, KPMG was honored at the ASAP Global Alliance Summit in Scottsdale, Ariz. USA for its “Go-to-Market People and Change Project,” which was built in-house with a focus on three groups that play critical roles in the alliance program: business leaders, alliance partners, and client teams. Through the project, KPMG developed a comprehensive process to identify, create, launch and scale an alliance with committed business sponsorship clearly assigned with the organization’s growth strategy.
Read the complete official announcement, recognizing KPMG for its Alliance Excellence Award and the firm’s elevated engagement in ASAP.
By John W. DeWitt