ASAP and Thought Leader Global are partnering to deliver the 2014 ASAP European Alliance Summit. The event, to be held in Geneva Nov. 13 and 14, 2014 at the Hotel President Wilson, will bring together executives to share alliance and joint venture case studies. This week, ASAP Media caught up with Scott Rogers, project manager at Thought Leader Global, to get a sneak preview of the event he and his colleagues are in the midst of preparing.
ASAP Media: What are your goals for the ASAP European Alliance Summit? What type of event are you pulling together, and what kind of value and experience will participants receive?
Scott Rogers: The goal for the ASAP European Summit is to bring together mostly in-house corporate heads of alliances, JVs, and other strategic roles to share their experiences with each other in an open and informal environment. The speakers are real-life, “down-to-earth” corporate practitioners, sharing recent experiences, hopefully some good stories with practical examples and lessons learned. No single person is expected to have all the answers, especially when it comes to alliances and JVs, but between all speakers, the peer-to-peer discussions and moderation, the entire event will cover a significant amount of solutions.
ASAP Media: Can you give us a flavor of the session topics and presenters?
Rogers: Topics for this meeting include presentations on “Setting up a Combined Alliance and Integration Department In-House,” “The Use of Alliances to Expand Product Offerings,” and “Developing an Onboarding Process for Alliances and Partnerships.” Additionally, there will be several presentations on open innovation as well as presentations on “Managing Governance and Performance in JVs,” “Using JVs and Alliances to Grow in New Markets,” “JVs and Alliances in Russia & Turkey,” among others.
Attending the forum's speaker panel are strategic alliance directors from Philips, Schneider-Electric, GE Oil & Gas, Grundfos, AstraZeneca, GlaxoSmithKline and Hitachi Data Systems. Additionally, partnership and business development directors from PGT Healthcare, Maersk Oil, Amadeus IT Group, International Paper, LORD Corporation and Konica Minolta will be presenting.
ASAP Media: We noted that you’re bringing a cross-section of presenters, both those who are alliance executives as well as other types of senior execs, and from multiple industries. Can you describe the value this approach will bring to the discussion?
Rogers: Many of our presenters are alliance executives and several are involved in other strategic roles. Plus, we are bringing together multiple industries—pharma, IT, oil/gas, technology, etc. The main benefit of this is to benchmark across different functions from different kinds of organizations. Particularly outside the pharmaceutical industry, strategic alliances are managed in several different ways, so it will be interesting to compare and contrast.
To learn more or to register for the ASAP European Alliance Summit Nov. 13-14, 2014 at the Hotel President Wilson in Geneva, Switzerland, Click here