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The 2015 ASAP Global Alliance Summit offers a Smorgasbord of Content, Connection, and Collaborative Capability-Building for Today’s ‘Ultimate Change Agents’

Posted By Cynthia Hanson, Tuesday, December 09, 2014

Each year, the ASAP Global Alliance Summit redefines the state of the art for alliance management and business collaboration. The 2015 Summit, to be held March 2-5 at the Hyatt Regency in Orlando, Florida USA, promises to be a pivotal event for alliance, partnering and channel executives, managers, and team members.

“We are recognized as ‘the ultimate change agents,’ so our leadership, skills, and experience are more vital than ever in a world of accelerating disruption, industries in collision, and rapidly evolving business models,” says ASAP President & CEO Michael Leonetti. “The ability to collaborate is core to organizational growth, agility, and innovation. Mastering the art and science of alliance management—leveraging the professional development and connections you get at the ASAP Global Alliance Summit—has never been more crucial to success. It is the cannot-miss event of the year.” 

The 2015 ASAP Global Alliance Summit will serve a smorgasbord of content and connection brought to you by the alliance profession’s “master chefs”—the leaders and expert practitioners who will keynote, present, and facilitate three jam-packed days of programming. This year’s theme—“Collaboration at the Core: Forging the Future of Partnering”—will be baked into more than 40 carefully curated sessions, workshops, panel discussions, and keynote addresses. Specific topics and tracks will focus on:

  • Ways to build and manage an increasingly diverse array of alliances and other collaborations
  • What it takes to lead amidst disruption – how to be an agent for change
  • How to deliver the outcomes that matter by creating value and mitigating risk

“Every industry is undergoing change, including the space industry, where entrepreneurial companies are entering areas of industry previously the domain of government agencies and their contractors,” Leonetti notes, alluding to a Summit keynoter hailing from Space Florida, Dale Ketcham, chief of strategic alliances.  “The ability to partner is central to organizational growth and success at this challenging time in the business world. ASAP is addressing these changes and providing opportunities in ways that every industry needs to know about.”

New models of partnership will be on the table, such as the recently announced AbbVie-Calico alliance. Calico is the life sciences startup backed by Google with former executives from Genentech at the helm, so you know it is innovative. Partnering “iron chef” Philips will explore the differences, both grand and nuanced, between engaging partners in open and closed ecosystems.

The Summit opens on Monday, March 2, with two certification workshops—a CA-AM Exam Prep Workshop, CSAP Exam Prep Workshop. Two other workshops will be led by seasoned alliance leaders from Lilly and Xerox (additional fee required for all Monday workshops). There is also an afternoon main conference session focused on collaboration skills and thought leadership. After the Summit plenary Tuesday morning, March 3, focused breakout sessions (see our in-depth overview) will be held Tuesday afternoon and all day Wednesday. The Summit officially ends Thursday, March 5, with the CSAP certification exam and committee and/or team meetings.

Get dramatic savings—up to $300 per person for you and your team—with Early Bird registration by Dec. 19. Click here for more information and to register, visit the ASAP Summit registration web site.

Tags:  2015 ASAP Global Alliance Summit  AbbVie-Calico alliance  CA-AM Exam Prep Workshop  CSAP Exam Prep Workshop  Dale Ketcham  Lilly  Michael Leonetti  Space Florida  Xerox 

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