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ASAP Meets in New York City with Technical Advisory Group Members, Announces Growing Support for ISO Standard for Business Collaboration

Posted By John W. DeWitt, Tuesday, September 29, 2015

This week ASAP announced growing support for an International Standards Organization (ISO) standard for business collaboration. The U.S. Technical Advisory Group (TAG)—chaired by ASAP President and CEO Michael Leonetti—met this week in New York City in its role of representing the interests of U.S. organizations in the development of the international standard. In addition to ASAP, U.S. TAG members include representatives from Business Relationship Management Institute, as well as representatives from ASAP member companies including Cisco, Verizon, Phoenix Consulting Group, and PwC.

 

Via ASAP, the U.S. TAG representatives issued a broad invitation for companies to support and adopt the emerging ISO standard for business collaboration—and to get involved in the international effort to develop this unique new standard. Cisco, an ASAP global member, is involved in the effort both as a maker of technologies for business collaboration as well as a company that has spent many years seeking to improve its own ability to collaborate, according to Ron Ricci, Cisco’s TAG representative and the company’s vice president of customer experience services.

 

“At Cisco, we learned that elements such as common vocabulary and shared measures of success, as well as a common meeting system to engage employees, are the keys to driving strategic clarity and transparency—and giving people the freedom to successfully collaborate,” said Ricci, who relates these and other learnings as co-author of The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential.

 

This ISO standard for collaboration will be quite different from the typical standard.

 

“Most standards are very cut-and-dried process oriented,” noted TAG member Norma Watenpaugh, CSAP, who is principal of Phoenix Consulting Group and a longtime leader in the ASAP community. “This ISO standard has a unique aspect as a management standard in that it advocates behavioral and cultural support.”

 

In the full press release issued this week by ASAP, Leonetti said, “We invite ASAP members worldwide and other U.S. and international business organizations of all sizes to learn about, support, and adopt the emerging ISO standard for business collaboration.” He also emphasized that the “involvement of ASAP and its members and partners is core to the ASAP mission, which has focused for many years on establishing and propagating a management standard for the alliance management and partnering profession.”

 

Business Relationship Management Institute (BRMI) pursues a mission complementary to ASAP’s mission by focusing on relationships within business organizations.

 

“Internal as well as external business relationships are built on trust and have equal focus on business value,” said Aleksandr Zhuk, co-founder of BRMI and member of the U.S. TAG.

 

Read the complete announcement on the PR Web newswire at http://www.prweb.com/releases/2015/09/prweb12990095.htm

Tags:  Aleksandr Zhuk  BRMI  Business Relationship Management Institute  Cisco  Collaboration  International Standards Organization  Norma Watenpaugh  Phoenix Consulting Group  PwC  Ron Ricci  U.S. Technical Advisory Group  Verizon 

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