The European Union is following the United States’ lead in cross-industry partnering. Partnering executives from across Europe convened to explore “The New Ecosystem for Partnerships” at the October 15-16, 2015 ASAP European Alliance Summit, held at the NH Amsterdam Grand Hotel in Amsterdam. Co-sponsored by Thought Leader Global, which specializes in organizing corporate events across the spectrum of corporate strategy, business development, and finance, the event drew about 60 attendees, most of whom were heads of strategic alliances and partnerships from all kinds of industries, primarily multi-nationals.
The “successful partnership” between the two co-sponsors created a “great opportunity” for companies looking to learn from “different types of collaborations,” said ASAP Chairman of the Board Christine Carberry, CSAP, senior vice president, quality, technical operations, program & alliance management, at FORUM Pharmaceuticals, who attended the gathering. “In the past, it was biopharma-to-biopharma, high tech-to-high tech. We are now seeing much more partnering diversity across industries, including the service sector, academic institutions, and healthcare providers,” she explained. “We are starting to get a much more diverse membership in ASAP and with people who are newer in alliance management.”
Some 20 percent of ASAP membership is European-based, and the alliance community in Europe is an area of growth, said Carberry.
“People are beginning to realize they need to build alliance management capability across their entire organization. And people are beginning to get interested in how to provide more resources, training, and guidance to those who need those skills and capabilities because they interact with partners and collaborations, “ Carberry added.
Cross-industry collaboration is definitely happening in Europe, “but probably at a slower rate than the US,” agreed Scott Rogers, Thought Leader Global’s project manager. “One of the strengths of this event is benchmarking both within and outside your industry. So there are best practices from pharmaceutical companies managing alliances in complex ecosystems, but also strategies from IT companies handling unique technology partnerships. Terminology may sometimes differ, but essential principles remain the same.”
Reflecting on the Summit, he said Sanofi, Ericsson, Takeda, and Unilever offered excellent presentations. Prominent manufacturing companies shared highly relevant experiences, and mature and emerging alliance managers gained best practices and possible networking connections with fellow attendees. “We reviewed the evaluation forms and we’re happy to report that attendees gave positive reviews to all the presentations, with many favoring speakers in their industry,” he added.
Summit attendees participated in sessions that spanned biopharma and high tech. Carberry singled out two sessions relating to the global trend of high tech and biopharma partnering because their convergence is requiring news skills and approaches.
One session about R&D and strategy was given by Ingo Hoffmann, global head of strategic alliances & partner ecosystem at IBM’s Curam Solutions & Smarter Care. The other, “Joint Ventures to Advance Corporate Development and Growth in New Markets” on advanced ventures and how they partner and grow, was given by Pierrick Rollet, vice president of global strategic partnerships & joint ventures at GlaxoSmithKline Vaccines.
Carberry and Rogers agreed that the event exemplifies a win-win partnership, allowing ASAP to convene a significant contingent of its European members while also connecting with executives who are new to the association.
“It was a high-quality event at a location well-suited for our European colleagues,” Carberry said. “I think it’s been a successful partnership between ASAP and Thought Leader Global. About half of people were familiar with ASAP.”
“This event theme fits perfectly within our portfolio, and we are able to leverage relationships from our other events to support this one,” added Rogers. “We are pleased with the ongoing collaboration between Thought Leader Global and ASAP.”