By all accounts, 2015 will go into the channel history books as “interesting.” Vendors, distributors, and solution providers have reported mixed experiences – particularly when it comes to sales and revenue. Solution providers are having an up year, mostly due to services. Vendors are posting mixed results as customer spending is inconsistent. And distributors are trying to find their way in the middle.
Most would agree that this was a transition year. By 2112’s estimation, however, the transformation is still to come.
Channel Predictions for 2016 Technology advancements are changing the market landscape. Cloud computing is transforming the way vendors and solution providers sell technology, and how end users consume infrastructure and applications. Mobility is allowing everyone to access IT resources from virtually any location. And soon, Big Data will make decision-making better through greater intelligence and insights.
Technology is always changing. But what we find most interesting when we look into our 2112 crystal ball is not how technology is changing but the impact technology will have on the channel going forward. In 2016, the technology industry will apply lessons and new ideas – some as innovative and others out of necessity – to reshape and advance the state of the art in the channel.
In looking at what to anticipate in the coming year, 2112 analysts looked at our research and conversation notes with vendors, distributors, and solution providers. The following are our dozen channel predictions for 2016. Some are based on hard data; others are more speculative, rooted in experience.
Keep an eye out for January ASAP eNews to read all twelve of Larry’s predictions. If you are anxious for a sneak peek, visit Larry’s Blog.
ASAP Corporate Member, EPPP and guest blogger, Larry Walsh is CEO and Chief Analyst of The 2112 Group. He will be presenting a Quick-Take Session “Seeing Around Corners is a Masterful Move on the Partnering Chessboard” and moderating The Channel Panel discussion, at the March 1–4, 2016, ASAP Global Alliance Summit “Partnering Everywhere: Expert Leadership for the Ecosystem,” at the Gaylord National Resort & Convention Center, National Harbor, Maryland, USA. For a sneak preview, click here!