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Engaging Peer-to-Peer Roundtable Sessions Become Popular New Central Feature at ASAP Global Alliance Summit

Posted By Cynthia B. Hanson & Ana Brown, Monday, March 14, 2016

Fostering opportunities and tools for peer-to-peer learning is one of ASAP’s goals, and that concept was well-integrated into this year’s ASAP Global Alliance Summit with several popular roundtable sessions. The feedback has been positive so far on the two roundtables, which quickly became an active format for sharing at the Gaylord National Resort & Convention Center, National Harbor, Md. 

Following the “ASAP Quick Takes” talks, the first roundtable session provided participants with the choice of 17 valuable, timely topics connected to the broader “ASAP Quick Takes” theme of “Partnering Everywhere: Expert Leadership for the Ecosystem.” Participants chose between 26 different discussion groups facilitated by thought leaders from ASAP’s membership. Topics ranged from “Strategic Alliance Management across the Enterprise” to “Knowing with Whom to Partner Now” to “Quick Take ‘Hot Takes:’ Seeing Around Corners.” Look for an upcoming blog item on the second engaging roundtable session that took place the following day: “Alliances around the World: Cultural Roundtables,” facilitated by Philip Sack, CSAP, ASAP Asia Collaborative Business Community, and co-presented by Guarino Gentil Jr., CA-AM, Merck-Serono; Subhojit Roye, CSAP, Tradeshift; Andrew Yeomans, CSAP, Merck-Serono. 

I randomly selected a group at the ASAP Quick Take Roundtables led by Donna Peek, CSAP, director, partner enablement & operations, global alliances & channels, SAS on “The First 100 Days of an Alliance” and watched a lively, relevant conversation unfold. Peek, who also is ASAP’s vice-chairman of the executive management board, dynamically led the group, drawing out ideas and fostering engaging conversation as the participants ramped up their communications into active sharing. “The train is already barreling down the track and you are trying to adjust and redefine,” she said, while jotting down a checklist of what an alliance manager should be focused on in the first 100 days that looked something like this: 

  • Identify critical stakeholders
  • Identify executive governance
  • Define frameworks
  • Find good fits for the collaborative team
  • Make sure everything is included that needs to be in the contract
  • Clarify strategy and scope
  • Make alignment part of the term sheet process 

This last point, offered by Ana Brown, project manager, strategic alliances, Citrix, so captured participant attention that we thought her idea worth sharing as an example of how helpful and practical these exchanges can be. Brown offered to write up the idea for a larger audience. 

#Termsheetlove: Bringing Back the Term Sheet
By Ana Brown

The use of a term sheet has been a longstanding precursor to any agreement. With busy times, and changing alliance leaders and teams, sometimes such processes are left behind.

If you find yourself having multiple conversations with your internal stakeholders, all at different times, redlining your partner agreement—sometimes for months. Finding yourself thinking, “Oh my gosh, that call was so long ago I can’t remember what the issues with the agreement were in the first place,” then this recommendation is for you.

Bringing back the term sheet with some easy steps will help you: 

  1. Gain alignment with all your internal stakeholders before going into the agreement process.
  2. Cut the lead-time to fully executed agreement more than half (months for some of us)! 

First, work with your legal team to come up with the best term sheet template (and get buy in from your internal stakeholders that the term sheet will answer most, if not all, of the questions they may have on any potential partner agreement).

Next, complete the term sheet after completing your business plan and receiving buy in from your business unit and partner. Alliance leaders fill out the term sheet (deal exec summary and details) and simultaneously circulate it to the internal stakeholders so that they all know.... (Example of stakeholders include: channel operations, revenue recognition, legal, GEO VPs, etc.—anyone who needs to know the deal is coming.)

Alliance leaders then schedule a kickoff call with stakeholders to review the term sheet, receive stakeholders’ approval to the term sheet (email approval is okay), and are then ready to move the deal to agreement and work with legal to execute.

Ta-da! You just made a bunch of friends by creating internal alignment and cutting the lead time to fully executed agreement in half.

#Termsheetlove - spread it forward :)

Tags:  agreement  alignment  Ana Brown  Andrew Yeomans  ASAP Global Alliance Summit  ASAP Quick Takes  collaborative  Donna Peek  frameworks  governance  Guarino Gentil  leadership  Merck-Serono  partnering  peer-to-peer learning  Philip Sack  scope  stakeholders  strategy  Subhojit Roye  term sheet  Tradeshift 

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