The Spring 2016 issue of Strategic Alliance Magazine, formerly called the Q1 issue, introduces readers to some new and exciting features that were added to programming at the March 1-4 2016 Global Alliance Summit, “Partnering Everywhere: Expert Leadership for the Ecosystem,” held at the Gaylord National Resort & Convention Center, National Harbor, Maryland. This issue’s cover story highlights one of these innovative new offerings: An intensive two-hour session of Cultural Roundtables, where participants explored cultural aspects of a region in relation to business acumen, with the focus this year on China, Latin America, and India. The roundtables are certain to become a regular feature at future ASAP conferences and summits.
The issue also includes nine pages of photographs and news from the Summit, including coverage of an outstanding conference keynote address by Intel’s Jonathan Ballon “Partnering: The Connective Tissue of the Internet of Things.” The keynote was followed by the 2016 Alliance Excellence Awards Ceremony, which included several new awards given to outstanding companies and individuals for their contributions to ASAP. Among the recipients was Jan Twombly, CSAP, of The Rhythm of Business, who was presented with the Guiding Light Award for many years of exceptional volunteer contributions to ASAP programming.
Four captivating “ASAP Quick Takes” talks are also covered: Anne Nelson of IBM Watson on “What is Watson Teaching Us About Building a Partner Ecosystem;” John Bell of Johnson & Johnson Consumer on “Creating Partnering Opportunities thought Open Innovation;” Marcus Wilson of HeathCore, Inc. on “The Alliance Professional as Intrapreneur; Lawrence Walsh of the 2112 Group on “Seeing Around Corners is a Masterful Move on the Partnering Chessboard.” The talks were accompanied by a new, lively session “Quick Take Roundtables,” which allowed participants to zero in on a topic of choice from 26 offerings led by industry leaders and ASAP members.
In the Up Front column “Every Day We Write the Book,” ASAP President and CEO Mike Leonetti describes ASAP’s new chapter in the evolution of alliance management. “In chapter one, ASAP’s early days, we defined the need for professional alliance management,” he writes. “The second chapter was figuring out this function with repeatable process—and thereby dramatically improving alliance success rates. Now we have to improve the speed and reach of partnering to make it an organizational capability. That’s chapter three.”
In this issue’s Your Career feature, I interview several alliance managers on their “Aha” moments when obtaining CSAP and CA-AM certification: How it has boosted their confidence, contacts, and abilities. There’s also another thoughtful and practical Eli Lilly & Co. Editorial Supplement that offers advice on how to build an effective ethics and compliance program with an alliance. Finally, in The Close, we hear from the late, great Peter Drucker in “What Would Drucker Say?”—a stark reminder for us all of the relevance today of the crystal ball predictions and sage advice of one of America’s most renowned business gurus. Which is why we think this issue of SAM belongs not only in company coffee klatches, but also in corporate boardrooms.