Posted By John W. DeWitt,
Friday, September 9, 2016
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Yesterday, Mayoly Spindler’s CEO Stéphane Thiroloix kicked off the opening plenary of the 2016 ASAP BioPharma Conference. His hour-long presentation and Q&A discussion riveted attendees and teed up key themes for the remainder of the three-day event at the Revere Hotel Boston Common, which was attended by more than 150 life sciences and healthcare partnering executives from around the world. A perennial topic of discussion among alliance execs, regardless of industry, has been how to make what alliance executives do top-of-mind in the C-suite—and how to educate and influence senior executives on how better to leverage alliance management to support the company’s strategic goals. Thiroloix’s talk resonated—because he truly “gets” alliance management and how it fits into an organization.
Thiroloix has pushed to expand the role of alliance management in Mayoly Spindler, which focuses on gastroenterology and dermocosmetics—so he’s a fan of alliance management and argues that it now plays “a central role in what we do in the healthcare industry.” He’s also crystal clear on what he expects from alliance executives—and what he doesn’t want. I talked to several veteran chief alliance officers who described it as perhaps the best presentation they’ve heard at an ASAP conference, and as I’m writing this blog during the closing session of the conference, attendees are still exclaiming the value of this session for them.
Check out our earlier coverage of his plenary talk as well as my colleague Cynthia B. Hanson’s strikingly thoughtful Q&A blog post with Thiroloix in August. And here are more nuggets of insight Thiroloix offered during his session:
- Align with C-suite processes. “Use the C-suite’s governance [process]. If you can fit your into the normal C-suite governance agenda, it’s better. Be part of the monthly meeting, versus scheduling an alliance meeting the C-suite.”
- Repeat, repeat, repeat. “Alliances are complex. The rest of my life is also, so don’t expect me to memorize, remind me again, even if it feels incredibly basic. I will stop you if I don’t need more information.”
- Be specific and don’t assume knowledge. “Whenever you talk about a partner, be ultra-specific. When [my alliance manger] Fabienne Pioch-Laval talks to me about a partner, I don’t hear the first sentence. I’m thinking about, ‘this is the one with the product coming out 2021.’ You have the full picture, but I don’t. Don’t assume that [senior executives] know the specifics. Keep telling me what, why, what for, and how.”
- No surprises. “Your role is to anticipate, to manage changes that come from the outside, and from the partner, which is perceived to be outside the company. But make sure [communicating these changes] doesn’t happen in groups. Make sure executive team members know in advance that this is coming up—working the meeting before it happens. The best way to do that is to get their teams to understand, make their teams look good, make sure they convey to their bosses [the information they need]. Help them help you—the C-suite can create interpersonal goodwill.”
- Give timely support that builds partner. “There are a couple of companies where I have to make myself visit, but if something goes wrong, I don’t know how much I would want to fix it” because of the poor nature of the relationship. “And there are companies that even if something goes wrong, I still want to work with them. Try to find opportunities for senior executives to be in a positive relationship with each other. Make sure your CEO or head of R&D makes that phone call of congratulations for your partner’s success. Write me that message that I can email onto the partner—so that when there’s a bit of turmoil they’ll do the same,” and have the same goodwill towards your company.
- Don’t bring the CEO your gripes about BD. “One thing that I really don’t want to do is to sort out issues between business development and alliance management. One of the functions where you can step on toes is business development. But you guys can work it out. I don’t want to be involved—I’m just being honest with you.”
- Bring your partnering magic to C-suite executives’ teams. “At the end of the day, it’s a function, it’s a set of technical skills, a 360-degree understanding, but there’s an art, an element of humanity, interpersonal dynamics, an element of human magic. I want to see you spending a lot more time with the teams of the C-suite members, so they are informed by their teams. Collaborating in governance just works better naturally—so this is really the key message.”
chief alliance officers