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‘A Common Vocabulary of Collaboration’: ASAP Announces Publication of ISO 44001 Standard for Business Collaboration

Posted By John W. DeWitt, Friday, March 31, 2017

On March 27, ASAP officially announced http://www.prweb.com/releases/2017/03/prweb14185234.htm the publication of ISO 44001, an international standard providing common frameworks, standardized terminology, and assessments for business collaboration.

“The way organizations collaborate and work together might be the most important capability organizations need to survive the accelerating pace of change in the twenty-first century,” commented Ron Ricci, vice president, customer experience services, Cisco. “ISO 44001 creates a common vocabulary of collaboration, with tools and ways to work together on common goals, while recognizing and respecting the cultural and other authentic differences between people and their organizations. That’s why the simple principles in this standard are so amazing.”

The International Standards Organization (ISO) published ISO 44001 under the title “Collaborative business relationship management systems — Requirements and framework.” As a nonprofit, ASAP has served as the lead organization on the American National Standards Institute (ANSI) Technical Advisory Group (TAG). ASAP’s alliance management frameworks and certification program have guided the development of the standard.

According to US TAG member Parth Amin, CSAP, principal of Alliance Dynamics, “The ISO 44001 standard provides several components that create the common ground needed to support business collaboration among diverse organizations and individuals in any industry, as well as government agencies, nonprofits, and academia.” These include common assessment using a relationship maturity index, a common framework using a disciplined, phased approach, and a standardized terminology, Amin added.

“A standard raises the visibility of business collaboration and awareness that there is a process model and a set of skills for collaborating effectively,” commented Norma Watenpaugh, CSAP, founder and CEO of Phoenix Consulting Group, who serves as leader of the US TAG. “One of the myths to dispel is that adopting a collaboration standard is restrictive. It’s a framework, not a hard-and-fast checklist or set of rigid procedures,” Watenpaugh emphasized.

The US TAG—which also is the US delegation to ISO—includes executive representatives from diverse sponsoring organizations and companies. TAG members whose companies have provided sponsor funding for the collaboration standard development include Ron Ricci of Cisco, Ravi Rajagopal of Verizon, Nimma Bakshi of PwC, Parth Amin (formerly of funding sponsor Vision RT) and Alekzandr Zuhk of Business Relationship Management Institute (BRMI). Other members of the US TAG include Watenpaugh, Michael Leonetti of ASAP, along with Michael Young of biomedwoRX, Ann Trampas, CSAP, of the University of Illinois, Chicago, Bryan Stamford of BAE Systems, David Luvison, CSAP, of Loyola University, and Greg Burge, CSAP, of California’s San Mateo County.

“The US Technical Advisory Group that has worked very hard to make this standard possible,” said ASAP President and CEO Michael Leonetti, CSAP, who serves as chair of the US TAG. “A disciplined, proven framework and common language enable companies to partner more quickly, with more confidence, and with more consistent strategic performance. … ISO 44001 offers business collaboration ‘superstructure’ or ‘meta-framework’ that aligns and integrates with ASAP’s frameworks, best practices, measurement systems, and certifications.”

For more information, read the full announcement http://www.prweb.com/releases/2017/03/prweb14185234.htm, see additional coverage in “The Close” in the Q1 2017 issue of Strategic Alliance Magazine, and check out the lead story in the March 30 edition of eSAM Plus

Tags:  Alliance Dynamics  American National Standards Institute  ANSI  business collaboration  Cisco  collaboration standard  international standard  ISO 44001  Norma Watenpaugh  Parth Amin  Phoenix Consulting Group  relationship maturity index  Ron Ricci  standardized terminology  TAG  Technical Advisory Group 

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