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Can Partnering Keep Pace with the Speed of Digital Transformation? Salesforce’s Tiffani Bova, GE’s Karen Dougherty, NVIDIA’s John Fanelli and Others Tackle Seminal Topics at ASAP Tech Partner Forum

Posted By John W. DeWitt, Thursday, April 27, 2017

Remember the halcyon days when alliance management just meant making big one-to-one partnerships run smoothly? Remember when the channel just took your awesome products and pushed ‘em out by the thousands? Remember when your CEO wasn’t so concerned about the success of your alliances, channel program, and collaboration in general?  

Things change—in an eye-blink. While the fundamentals still matter very much, any tech veteran will tell you it’s a new game in technology partnering, whether they’re in strategic alliances, channel management, or other roles. Customers rule, ecosystems proliferate, silos get crossed (or crushed), competition (and collaboration) can emerge from anywhere, and no one goes it alone or with just one-to-one partners.

Tech partnering executives—both veterans and those newer in the role—now have a learning event of their own focused on what it takes today to succeed in tech partnering. Wednesday, June 7 will see the debut  of the ASAP Tech Partner Forum, “Collaborate at the Speed of Digital Transformation,” a one-day executive learning event to be held Wednesday, June 7, 2017 in Santa Clara, Calif., at the corporate campus of gaming video graphics processing leader NVIDIA.

Headlining the event are several featured speakers, including:

  • Karen Dougherty, vice president of channel and alliances at GE Digital
  • John Fanelli, vice president, product at NVIDIA Grid
  • Tiffani Bova, global customer growth and innovation evangelist at Salesforce

You may have caught Bova at the ASAP Global Alliance Summit in San Diego back in March. She’s a widely respected former Gartner analyst and popular keynoter. In San Diego, Bova challenged the audience to recognize how in the business-to-business world “customers’ and partners’ expectations are changing” thanks to technologies we previously considered relevant only in the business-to-consumer world. 

“How many of you took a training class to know how to buy from Amazon?” she asked to knowing chuckles from the crowd. “Yet when we show up to work we have a very different relationship with technology. We need to learn from B2C because it’s bleeding into B2B. I’m talking about the experience we all have as consumers.”

Bova won’t be the only provocative speaker on June 7 in Santa Clara.

“Prepare to think hard and have your conventional wisdom challenged,” promised ASAP’s President and CEO Michael Leonetti, CSAP, in a press release issued this week http://www.prweb.com/releases/2017/04/prweb14275335.htm. The ASAP Tech Partner Forum “brings together an all-star cast of presenters offering an eye-opening look at what it really takes to succeed when you collaborate at the breathtaking speed of digital transformation—which is sweeping every industry touched by new technologies, and disrupts no industry more so than high tech itself,” Leonetti added. 

Bova, Fanelli, and Dougherty will be joined on stage by other high-tech partnering executives and experts including Andres Sintes of Cisco, Jim Chow of Google, Maria Olson of NetApp, Olimpio DeMarco of NVIDIA, Mike Maturo of Relayware, Meaghan Sullivan of SAP, Brooke Cunningham of Splunk, and Gaye Clemson of Globalinkage Consulting.

The June 7, 2017 ASAP Tech Partner Forum will include five hours of in-depth executive learning content and three hours of networking. Continental breakfast, a networking lunch and reception, and two networking breaks are included in the cost of the event ($299 for ASAP Members, $399 for guests). Host Sponsor of the ASAP Tech Partner Forum is NVIDIA; the event will be at NVIDIA Corporate Headquarters, 2800 Scott Blvd., Building E, Santa Clara, Calif. Additional sponsors include Gold Sponsor SMART Partnering Alliance and Silver Sponsor BeyondTrust.

Read this week’s full press release at http://www.prweb.com/releases/2017/04/prweb14275335.htm. For additional information and to register for the ASAP Tech Partner Forum, visit www.asaptechforum.org

Tags:  allainces  ASAP Tech Partner Forum  B2B  B2C  BeyondTrust  channels  collaborating  Digital Transformation  GE Digital  High-Tech Partnering  John Fanelli  Karen Dougherty  NVIDIA  Salesforce  SMART Partnering  Tiffani Bova 

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