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2017 Summer SAM Tackles the Art of Conflict Resolution; Synopses of Several ASAP activities; an Interview with the College of American Pathologist’s Hallie Brewer

Posted By Cynthia B. Hanson, Wednesday, September 13, 2017

The Q3 2017 issue of Strategic Alliance Magazine highlights a stubborn partnering problem—conflict.  “The Art of Sparring and Crossing Swords” provides sage advice on how to best negotiate this sticky challenge and then asks readers: “Can conflict be beneficial to alliance managers?” With the increasing complexity of multi-industry partnering, the potential for conflict is on the rise—internally and externally. Each additional partner added into a complex multi-partner alliance adds additional opinions, customs, conventions, and personalities, the article points out. Practical advice and concrete studies are then provided for strategic, results-driven action. 

An accompanying article, “No Pressure, No Diamonds; No Sand, No Pearl,” provides data from Eli Lilly & Company’s 14-year-long “Voice of the Alliance Survey,” on the health of its alliances as well as the technical and commercial success of their products.  The survey concludes that the right kind of conflict leads to better alliances and products. Another companion article titled  “What Can History Teach Us About Building Great Alliances To Resolve Conflict?” draws from the Sept. 13-15, 2017 ASAP BioPharma Conference session Alliance Management Learnings from Great Leaders,” which looks at alliances among the Allied forces used to defeat the Axis powers. Every once in awhile, a great alliance forms and serves as a historical guidepost, which can provide insights for alliances in general. 

What’s up at ASAP? Michael Leonetti, CEO and president, ponders about fresh and vintage ideas and considers the evolving partnering efforts of ASAP in “New Bottle—Old or New Wine,” which includes a progress report on the ISO-44001 international collaboration standard. There’s an interview with ASAP BioPharma Conference keynote speaker, Dr. David Williams, of Boston Children’s Hospital, explaining his breakthrough approach aligning academic and company researchers around rare diseases and therapeutic trials. This issue also includes a synopsis of the June ASAP Tech Conference, “Collaborate at the Speed of Digital Transformation,” and interviews with two managers at NVIDIA, the host sponsor of the conference. The article also provides a snapshot of insights from ASAP members and attendees.

Hallie Brewer, CA-AM, director of operations and strategic alliances at the College of American Pathologists, is center stage in this issue’s Member Spotlight “Partnering is Central to the College of American Pathologists—for Good Reason.” The article provides an overview of the recent partnering goals and accomplishments of the 70-year-old organization.  “Over the last several years, the CAP leadership has increased the emphasis on alliance management as an important strategic approach and competency for its teams,” explains Brewer.

Eli Lilly and Company’s editorial supplement provides some exercises for “Building Reputation,” and why it matters. The Close probes the question of whether we are capable of keeping pace with the coming changes of the Fourth Industrial Revolution. It draws from a book review in this issue of Machine, Platform, Crowd: Harnessing Our Digital Future. The tome by MIT’s Andrew McAfee and Erik Brynjolfsson, New York Times bestselling authors of The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies, raises big questions about the challenges of the Fourth Industrial Revolution, where artificial intelligence or AI (the “machine”) is changing the way we provide services (the “platform”) to create some new economic frameworks. Customers (the “crowd”) are in charge, and the combination of the three is making partnering even more essential for businesses to succeed. The authors also provide fascinating reading on the context and history on how we arrived at this point. Not surprising if this books also makes it to the New York Times bestseller list.

All in all, the Q3 2017 Strategic Alliance Magazine should provide you with lots of ideas and fodder to help you, your partnerships, and your company prosper in a time of accelerating challenge and change. 

Tags:  and Prosperity in a Time of Brilliant Technologies  Andrew McAfee  ASAP Tech Partner Forum  Boston Children’s  College of American Pathologist  Conflict Resolution  Dr. David Williams  Erik Brynjolfsson  Fourth Industrial Revolution  Hallie Brewer  New York Times  NVIDIA  Progress  The Second Machine Age: Work 

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