CA-AM
Certificate of Achievement - Alliance Management
“Investment in certification is a potential positive return in terms of more partnerships, reduced risk of poor performance, and increased chances of value creation.”
CA-AM is the first level of certification. CA-AM recipients can demonstrate a firm grasp of broad alliance management concepts and a strong proficiency in applying The ASAP Handbook of Alliance Management: A Practitioner's Guide’s basic tools, principles, and practices to collaborations on a day-to-day basis.
The CA-AM exam is designed to ensure that professionals understand the fundamental principles of aligning alliances with corporate strategy, and of executing on partner business objectives. This exam tests CA-AM candidates on the following areas of alliance management:
- Alliance Life Cycle Framework
- Strategic Rationale and Readiness
- Alliance Selection
- Alliance Execution
- Planning and Organizing Skills
- Management and Leadership Skills
The following prerequisites must be satisfied in order to take the CA-AM exam:
- ASAP member in good standing
- Recommended at least three years of alliance management experience
- Register for a CA-AM Exam Prep Workshop
CA-AM Exam Details
- Unproctored and administered online
- Takes an average of 90 minutes to complete in one sitting
- Experiential in nature—questions appear to have more than one right answer, but there is only one "best" answer
- 85 multiple choice questions
- A score of 59 is required to pass
“If somebody tells me that they know [ASAP], that they’re certified, and they’ve read the Handbook, I’m instantaneously more apt to dive much deeper with them.”
Drew Quinlan, CA-AM, vice president, business development at Motive