There is a transformation taking place in how businesses are organized and alliance management is at the center of it. Increasingly, innovation and growth requires choreographing a network of partners and other essential relationships. Taking a network lens to business organization requires an innovative, customer-focused management methodology that can be tailored and applied regardless of the legal nature of the external relationships. This is both the opportunity and challenge for alliance management.

Our webinar presents a path forward from alliance management to collaborative network management. It offers a lean and agile approach equally applicable in organizations with a mature alliance management function or just thinking about strategically managing its external relationships. Participants will learn:

• Why managing collaborative networks is a strategic imperative for efficiently and effectively meeting the needs of customers in today's "flat world"
• How collaborative network management can contribute to the success of alliances
• How to start your organization on the path to a network approach to alliance management
• How to bring a network perspective to existing alliance management processes, skills, and tools

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Speakers

Jeffrey Shuman, PhD, Principal, The Rhythm of Business, Inc.
Janice Twombly, CPA, Principal, The Rhythm of Business, Inc.

Jeffrey Shuman and Janice Twombly have co-authored numerous books, articles, and white papers and regularly speak at a variety of venues around the world on the ongoing transformation of traditional organization structures to dynamic collaborative networks. They coined the term collaborative community in 2000 to describe the business pattern they saw emerging among entrepreneurial firms to meet the needs of consumers newly empowered by advances in communication and information technology and the globalization of business and innovation. Their 2001 book, Collaborative Communities: Partnering for Profit in the Networked Economy (Dearborn Trade) was among the first to recognize the structural and economic consequences for firms of what is now referred to as the “flat world.” Shuman and Twombly’s methodologies inform Shuman’s popular MBA courses on Managing Collaborative Relationships and Entrepreneurial Thinking at Bentley College where he is professor of management.

Sponsor:  The Rhythm of Business
The Rhythm of Business specializes in collaborative business – the organizations, business models, management and ways of working to innovate and grow through collaboration. For more than 25 years, principals of the firm have built collaborative business models, developed and operated alliances and supplier networks, and consulted within both corporate and civic sectors on building and using collaborative relationships to achieve strategic and financial objectives. Our experiences include extensive work with global firms in oil and gas, pharmaceuticals, international economic development, and information technology.

About ASAP – Boston/New England Chapter
The Association of Strategic Alliance Professionals Boston/New England Chapter offers local area members and guests an opportunity to learn alliance-related best practices, participate in formal alliance workshops, share real world experiences, and network. Our membership is comprised of a broad range of local practitioners and consultants from various industries including:  Biotech, Pharmaceutical, Computer Software, Computer Hardware, Professional Services, Financial Services, and Manufacturing.  For more info about ASAP, please visit www.strategic-alliances.org.