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Sleeping With the Enemy: How to Win in the New World of Coopetition
| What | Meeting |
|---|---|
| When |
April 16, 2008 from 17:30 to 20:30 |
| Where | IBM, 4400 N. 1st Street, San Jose, CA 95134 |
| Contact Name | Angi Roberts |
| Contact Email | asap-siliconvalley@att.net |
| Contact Phone | 408-266-9658 |
| Add event to calendar |
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Sleeping With the Enemy: How to Win in the New World of Coopetition
Competing and cooperating at the same time – co-opetition – has become increasingly important strategy to master in today’s world of alliance building. Cooperation has been defined as coming together to make the pie bigger, and competition as fighting to make you slice the biggest. Doing both and gaining the maximum advantage is what this event is about.
We are bringing together a panel of top alliance professionals in Silicon Valley who know how to dance this dance artfully, and come out and top. You will learn how IBM works with and competes with Oracle, straight from Larry Kener, VP of Global Oracle Alliance at IBM. And you will gain invaluable insights from Michael D’Eath who worked with Ray Noorda, CEO of Novell, when Ray first coined the term “co-opetition” and was heavily influential in developing the idea. This exciting panel will take you from the “beginning” to current day practice.
Every company works directly or indirectly with his competitors at some point. Sometimes without even knowing it. Come hear the secrets of those who have practiced the winning strategies, and learn how you can help your own company profit.
Panelists:
Andy Bailey, Senior Vice President, Global SI Alliances, Oracle
Donna Chu, Alliance Director, PricewaterhouseCoopers
Michael D’Eath, Vice President, Corporate and Business Development, Mirage Networks
Larry Kener, Vice President, Global Oracle Alliance, IBM
John Soper, Founder and Principal, New Paradigms Marketing Group (moderator)
REGISTER NOW:
http://www.acteva.com/booking.cfm?bevaid=156045
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