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Getting Beyond the "Barney Hug" to Generate Real Alliance Results

What Meeting
When December 09, 2008
from 17:30 to 19:00
Where Marriott Hotel (RTP) - Miami & Rt. 40
Contact Name Jeff Dietz
Contact Email jeffrey.l.dietz@gsk.com
Contact Phone 919.483.6117
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Alliance relationship almost always begin with flowery press releases promising great things from the alliance as the partners engage in the proverbial "Barney Hug" ("I love you, you love me").  Unfortunately, oftentimes the alliance does not live up to the promise of the press release and fails to deliver real results to either partner.

Hear more about:

  • What are the common pitfalls that organizations fall prey to and how can they avoid them?
  • How do you establish a governance model that is results-oriented?
  • What are best practices for ensuring proper alignment for success?
  • What steps can you take to get an underperforming alliance back on track?

Join the ASAP RTP/Carolina Chapter on December 9th for a panel discussion featuring seasoned alliance executives discussing their experiences, strategies and best practices for generating alliance results.

Panelists:

  • Susan Nelson, Vice President, Strategic Alliances, Sprint/Nextel
  • Bill Schneider, Vice President, Business Development, Verint Corporation
  • Scott VanValkenburgh, Director, Technology Alliances, SAS Institute

ASAP Members and non-members are welcome. There is no cost to attend this event.

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