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About CA-AM Certification
ASAP’s Alliance Management Professional Certification program is designed to advance and transform the alliance and partner management profession. As companies depend more and more on collaboration to compete through value networks, in-source innovation, and drive growth through go-to-market partnerships, the skills to manage these complex relationships between organizations have become a critical core competency. Executives need to know they can deliver on strategic objectives through high performing alliances. Hiring managers need to be able to assess skills mastery in alliance management capabilities and partnering professionals need to be able to demonstrate they know their stuff!
"I'm impressed by the quality of the certification and the requirements necessary to receive the certification. It distinguishes what we do as alliance professionals, demonstrates knowledge and expertise in the field, as well as provides learning opportunities for those interested in becoming alliance professionals." ASAP Member
About the Course
Enhance your alliance management skills and advance your career through an experiential learning and skills mastery workshop to help partner professionals prepare for the CA-AM examination. The CA-AM examination doesn't just test for knowledge – it also tests the ability to apply best practices and principles to alliance management situations and to choose the best course of action in solving a difficult situation. In other words, the skills it takes to do the job.
This full day workshop will focus on team problem solving within the context of case study scenarios, simulating the situations alliance managers face everyday and challenging participants to apply what they know. You will also receive many tools and references to help you prepare for the exam and to aid you in applying alliance management best practices to your work.
Who Should Attend
Partner managers and executives who wish to:
- Sharpen skills and competencies
- Enhance understanding of alliance management best practices
- Successfully complete the CAAM Exam
- Invest in professional and career development
What You Will Learn
- Inventory skills and identify gaps
- Review a common vocabulary in alliance management practices
- Exercise the application of skills and knowledge of alliance management
- Participate in collaborative, team, problem solving exercises (just like real life)
- Tools and best practices in alliance management
Tools You’ll Take With You
- CA-AM detailed course outline and examination specification
- Course syllabus mapped to exam content
- 50+ question competency self-assessment tool (.xls)
- Sample questions and practice exam
- Glossary of alliance management terms
- Compendium of supplemental study references
- Alliance best practice models and course materials
- Six alliance management scenarios to test your mastery
Class size is limited to ensure high degree of interaction and personal coaching.
Instructors:
Norma Watenpaugh
Principal, Phoenix Consulting Group
Chair Best Practices Committee, ASAP
Norma Watenpaugh is an acknowledged expert in partnering best practices. Phoenix Consulting Group specializes in partner strategies, programs and marketing, helping companies achieve predictable and profitable results through their collaborative relationships: strategic alliances, channels and partner ecosystems. Norma is also the Best Practices Chair for the Association of Strategic Alliance Professionals and has led the organization in developing a professional certification for alliance managers. Her new endeavor is elevating best practices in managing collaborative business relationships to an ISO standard.
John Soper
Founder and Principal of New Paradigms Marketing Group
John Soper has built a career on developing and implementing business alliance strategies. Key clients include Siemens, SGI, Sun Microsystems, NEC and a host of startups. Prior to that he lead successful business and alliance development strategies at Sequent Computer Systems, CableData and Prime Computer.
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