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Using Social Media to Improve Alliances
| What | Meeting |
|---|---|
| When |
October 01, 2009 from 17:30 to 20:30 |
| Where | Cisco Systems, Inc., 225 East Tasman Drive, Building 3, San Jose, CA 95134 |
| Contact Name | Angi Roberts |
| Contact Email | asap-sv@assoc-office.com |
| Contact Phone | 408.266.9658 |
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Don't miss this event where you will learn to understand and choose most appropriate social media tools to achieve your alliance goals and communicate your offerings to a broad market.
ASAP Silicon Valley/Northern California chapter invites you to our first event of the program year — where you will learn from a panel of experts how to use social media tools and techniques to improve alliance effectiveness.
Many channel and partner managers are using social media tools ranging from Twitter and Blogs, to WebEx and YouTube to improve effectiveness and reduce the ‘time to productivity’ of new and existing alliance relationships. While these and other tools may seem overwhelming to many in the workforce, established and start-up organizations are proving they can provide a foundation for successful and productive alliance and business relationships.
At this event you will learn to:
- Understand and choose most appropriate social media tools to achieve your alliance goals and communicate your offerings to a broad market.
- Use today’s collaboration and social networking technologies to develop, enhance and attain results from your alliance, partner and business relationships.
- Leverage technology (social media, collaboration and communication tools) as the infrastructure for your human network and business relationships.
- Demonstrate concrete ROI from social media activities.
Improve the productivity and effectiveness of their cross-generational team and alliances through use of social media and collaborative technologies.
COST
$25 for ASAP members in advance or $30 at the door.
$25 for ASAP Affiliate or Partner members in advance or $30 at the door.
$30 for non-ASAP members in advance or $40 at the door.
Cisco's HD IPTV Remote Option, virtual attendance:
$5 for ASAP members
$5 for ASAP Affiliate or Partner members
$10 for non-ASAP members
ABOUT OUR PANEL
Learn from Silicon Valley veterans who have in depth experience in social media, alliances and working and managing across generations to deliver results.
Raja Sundaram is Senior Director of Global Services Channel at Cisco and is responsible for developing and executing Cisco’s global services channel strategy. In this role, he also leads the worldwide partner organization, delivering best-in-class go-to-market (GTM) programs for services. His organization defines channel GTM for services, manages services channel programs across all partner types, and is responsible for services distribution strategy, channel marketing and channel development. His channel development team launched the innovative E-Consulting for Partners, a scalable platform for partner benchmarking and enablement. His organization has been recognized with several industry awards, including the SSPA “Excellence in Partner Management” award.
Over the last 14 years at Cisco, Raja has demonstrated strategic and results-oriented leadership through a variety of senior management positions spanning channels, business development, sales, marketing, operations and engineering. In these positions he has successfully established and led numerous global teams, which have significantly contributed to the company’s profitability and increased customer satisfaction.
Rajesh Setty is an entrepreneur, author and speaker based in Silicon Valley. Setty serves as the president of Suggestica, Inc. and also as the Executive Chairman of Jiffle, Inc. Setty is involved in multiple startups in India, Germany, and Silicon Valley as a board member, advisor and/or investor.
Setty has been involved with social media since 2003 and maintains a blog called Life Beyond Code where he has published more than 1300 articles on Leadership, Entrepreneurship and simply Living a Life Beyond Code. Life Beyond Code was named as one of the “Top 100 Management and Leadership Blogs in 2008” by HRWorld. Setty’s manifesto “25 Ways to Distinguish Yourself,” located at ChangeThis.com, is one of the Top 5 Downloaded Manifestos on the site. His eBook “Personal Branding for Technology Professionals” has been downloaded more than 160,000 times. Setty has spoken to audiences in several countries both at conferences and within companies. His 90-minute program on how to increase leverage in your life, “The Fulcrum Effect,” is available on DVD.
Norys Trevino from Cisco is a Collaboration Solutions Manager in the CA Web Strategy & Collaboration Solutions Team and Y-Space coach. As a 10-year veteran at Cisco, she has played a key role in the social media space for many years now, and her enthusiasm and passion for it shows. She created a groundswell within Cisco from the ground up which resulted in an internal Web 2.0 Summit Series where she gained executive sponsorship from Blair Christie, Senior Vice President, Corporate Communications for Cisco. She then went on to lead a company-wide 22 course Web 2.0 Learning Series where both internal and external speakers train on the various topics. As the Y-Space coach, she develops opportunities for collaboration, coaches, and guides the team while allowing the Y-Space team to still make the majority of the decisions.
Tim Bailey is the founder and president of Alliance-Strategies, Inc. Tim specializes in all aspects of social networking to grow revenues for clients including: alliance development, business development, channel development, and solution marketing. As a seasoned business development and marketing professional, Tim has over 20 years of experience with high-tech products and services in the U.S. and international markets, with companies of all sizes. Tim has led workshops for social networking with organizations that include the SDForum, Silicon Valley, Leadership Group, ASAP roundtable and others.
Before becoming a consultant, Tim served as the Director, Worldwide Business Development for Hewlett Packard’s workstation group; Director, Worldwide Solution Marketing and Business Development for SGI; and Vice President, Mechanical Systems for Computervision. Early in his professional career, Tim founded Metagraphics, Inc. and raised over $10M to develop and market automated drawing conversion products worldwide. Tim can be found on LinkedIn, Facebook, and Twitter.
Jennifer Vessels, CEO of Next Step, has led the growth of technology businesses through effective sales, marketing and channel partnerships for more than 30 years. After building the international business for Ungermann-Bass, Promptus, and Tandberg Telecom, in 1997 she founded Next Step a go-to consulting firm. She and her team of 40 seasoned professionals have taken companies in all stages to their “next step of growth” through consulting and training programs in practical sales, marketing, and people management. During the past 3 years, Next Step has focused on preparing technology and life sciences companies for the future through improved multi-generational workforce tools and management programs.
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