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Across the Great Divide: Managing Alliances for Success Given Cultural Differences
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Whether or not alliance managers are aware of cultural differences in an alliance, they almost always exist. This webinar will explore the concept of culture as applied to managing alliances in the high-tech industry.

7/23/2014
When: July 23, 2014
1:00 PM to 2:00 PM EST
Where: Online Webinar
Contact: Brendan Ward


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Across the Great Divide: Managing Alliances for Success Given Cultural Differences
Wednesday, July 23, 2014 | 1:00 p.m. – 2:00 p.m. EST US

Speakers:
Andrew Masland, Senior Manager | NEC Corporation of America
Judy Mirkin, Director of Alliances | Riverbed Technology

Whether or not alliance managers are aware of cultural differences in an alliance, they almost always exist. Individuals and companies from different regions of the world can have vastly different styles of communication, decision making, goal setting, and personal interaction. Even alliance partners from the same region can demonstrate such cultural differences. This webinar will explore the concept of culture as applied to managing alliances in the high-tech industry. The presenters have direct experience across both corporate and geographic cultural differences, and will provide specific examples of how they have managed alliances for success across cultural divides. This session will expand on the following premises:

  • Organizational culture can have a significant impact on alliance success rates
  • Identifying and managing alliances across cultural differences is fundamental to good alliance management practice
  • Alliance ecosystems are likely to fail if cultural differences are not taken into account
Andrew Masland, Senior Manager | NEC Corporation of America
Andy has managed alliances for much of his 28 years in the high tech industry. These alliances have included collaboration between the worlds of business and education, alliances comprised of fierce competitors, alliances between product and service firms, as well as more traditional product development and marketing alliances among firms in the high technology industry. For the past 13 years, Andy has had to bridge cultural differences between North America and Asia, as well as between vastly different organizations as he has managed the global alliance between NEC and Microsoft. His interest in the impact of corporate culture can be traced back to his dissertation research at Harvard which explored the relationship between organizational culture and computing technology.

Judy Mirkin, Director of Alliances | Riverbed Technology
Judy is a 25 year senior business executive whose expertise covers Global Sales Strategy & Execution, Business Development & Transformation, Complex Negotiations, and Alliance Management. She has grown sales revenues exceeding $1B, executed solutions portfolios for enterprise and global accounts, and has built partner leveraged businesses. Judy has a unique vantage viewpoint as she has held executive positions as a Director of IT, sales leader, consultant, alliance development and board executive. Judy’s credits her broad experience at AT&T, Microsoft, and key F500 companies in creating technology alignment, partnerships, channel development, business strategy/planning, field operations and execution.

For more information email us at info@strategic-alliances.org or call +1-781-562-1630