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Webinar - Where the Rubber Meets the Road: Leveraging Competitive Intelligence…
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This discussion will explore ideas and best practices on leveraging competitive intelligence (CI) to identify your joint alliance target and to enable your joint sellers, making the most of your joint competitive advantage.

8/13/2014
When: August 13, 2014
12:00 PM to 1:00 PM EST
Where: Online Webinar
United States
Contact: Brendan Ward


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Where the Rubber Meets the Road: Leveraging Competitive Intelligence to Drive Joint Sales and Alliance Results
Wednesday, August 13 | 12:00 p.m. – 1:00 p.m. EST US

Successful alliances deliver tangible results. Regardless of how you measure your activities, revenue growth is the bottom line. In the high-tech space and other industries, how well the feet on the street work together and the target you focus them on can make or break your alliance. This discussion will explore ideas and best practices on leveraging competitive intelligence (CI) to identify your joint alliance target and to enable your joint sellers, making the most of your joint competitive advantage. The presentation will look at questions including:

  • Where should alliance leaders spend their valuable resources-i.e., people and marketing dollars?
  • What joint solutions should alliance owners build; where are the low-hanging targets, and how do they find the proof points needed to motivate sellers?
  • Where do I get the competitive information I need and how do I use it?
Speaker:
Nancy Breiman, CSAP

Manager Industry Solutions and Business Development | IBM Global Solutions and Alliances

As a Certified Strategic Alliance Professional (CSAP), Nancy Breiman leads a team of Global Alliance Executives responsible for developing and driving adoption of innovation solutions in collaboration with cisco. Her team is responsible for the joint industry strategy including offering development; go to market strategy, sales enablement and sales execution in collaboration with Cisco. Her previous team was responsible for driving alliance joint solutions with IBM Innovation Partners; Schneider Electric, Ricoh, Hok and Gehry Technologies. Prior to this role, she lead an alliance team responsible for evaluating and on boarding new cloud based alliances and providing support to the IBM Global Alliance Solutions Alliance portfolio as the Cloud Center of Excellence. In her 7 years as an alliance professional she was also personally responsible for IBM’s alliance relationship with both business objects and salesforce.com. Before joining Global Alliance Solutions, Mrs. Breiman held positions as the Global Client Director responsible for the IBM relationship with DHL; Vice President, WW Cross Brand Competitive Sales; Vice President, Americas Competitive Sales, Server and Technology Group; Vice President, WW Linux Cluster and High End Intel Sales and Manager of the IBM Corporate Competitive Intelligence Team responsible for the launch of IBM’s eServer portfolio. Mrs. Breiman joined IBM in July 1984 as a professional hire in sales. Since joining she has held numerous sales, marketing and management positions across IBM. Nancy Breiman holds a Bachelor of Science degree in Industrial Arts from the State University College at Buffalo, New York and is a CSAP Certified member of the Association of Strategic Alliance Professionals and a member of the Society of Competitive Intelligence Professionals.

For more information email us at info@strategic-alliances.org or call +1-781-562-1630