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DC Chapter - Changing the Channel Workshop
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DC Chapter - Changing the Channel Workshop: Succeeding as a Channel Manager in the Age of SaaS and SMAC This interactive mini-workshop will explore how to succeed as a channel manager in today’s world, where traditional hardware and software channels are at a crossroads and SaaS and SMAC present new challenges and opportunities for profitable and sustainable channel relationships.

9/17/2014
When: September 17, 2014
8:30 AM to 11:30 AM
Where: Microsoft
12012 Sunset Hills Rd.
Conference Room #3054
Reston, Virginia  20190
United States
Presenter: Dede Haas, CA-AM
Contact: Lynne Mulston


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The IT channel is rapidly changing, and true collaboration between technology providers and their partners has never been more important. This interactive mini-workshop will explore how to succeed as a channel manager in today’s world, where traditional hardware and software channels are at a crossroads and SaaS (software as a service) and SMAC (social, mobile, analytics, and cloud) present new challenges and opportunities for profitable and sustainable channel relationships.

Participants will learn how:
• To establish relationships that ensure partners will support and advocate the joint value proposition to customers;
• To help partners build their business and navigate technology changes through effective channel, training, marketing programs;
• To create incentive programs to gain partner mindshare, supporting change and increasing revenue.

For more information email us at info@strategic-alliances.org or call +1-781-562-1630