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Webinar - Tinker, Tailor, Soldier, Spy
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Coopetition is not new! Throughout history, leaders of nations with divergent (and often competing) interests have found ways to overcome challenges and come together as allies. What can we learn from their experiences, and how can we translate those insights into our current global marketplace? Alliance executives today have a golden opportunity to be at the forefront of corporate strategy on how and when to align their companies with their traditional competitors.

11/12/2014
When: Wednesday, November 12
12:00 PM to 1:00 PM EST
Where: Online Webinar
Presenter: Helen Morin, CSAP and Tracye Giles, CA-AM
Contact: Brendan Ward


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Tinker, Tailor, Soldier, Spy: Coopetition Alliances in Business, History, and Today’s Global Marketplace


Coopetition is not new! Throughout history, leaders of nations with divergent (and often competing) interests have found ways to overcome challenges and come together as allies. What can we learn from their experiences, and how can we translate those insights into our current global marketplace? Alliance executives today have a golden opportunity to be at the forefront of corporate strategy on how and when to align their companies with their traditional competitors. This session will examine questions such as:
  • How do you garner executive endorsement of a strategy that embraces your competitor?
  • What structures do you need in place to ensure confidentiality of sensitive information while still developing trust with a partner?
  • How important in coopetition alliances are such factors as C-level support and strong governance?

Speakers:

Helen Morin, CSAP | SAS Global Alliances Director | SAS Institute
SAS is the largest privately held software company in the world and is recognized as the leader in Enterprise Business Analytics - data quality, data integration, business intelligence, data mining and analytic solutions. Helen Morin, a Certified Strategic Alliance Professional (CSAP) is the Director of the SAS IBM Global Alliance. Helen joined SAS Canada in 1996 as a consultant focused on Data Warehousing and Business Intelligence. Having held senior positions in both corporate and government Information Service organizations Helen brought a unique mix of sales and technical acumen to her role at SAS.

Immigrating to the United States in 1998 Helen honed her SAS skills in presales, sales strategy, professional services, marketing, and alliances. Helen assumed her current alliance leadership role in 2006. Prior to joining SAS Helen worked for the Canadian Department of National Defence (DND) Directorate of Financial Management Information Services. Helen and her team were honored with the Government of Canada Technology Excellence Medal and the Department of National Defence Award for Innovation.

Tracye Giles, CA-AM | Alliance Account Manager | SAS Institute

For more information email us at info@strategic-alliances.org or call +1-781-562-1630