As we start a New Year, take the opportunity to think anew about an essential question: What can alliance professionals do in order to realize a step-function improvement in partnering outcomes? The mantra of the day seems to be, “Be more strategic.” What does that mean in an environment of over-stretched resources and greater numbers and types of partnering arrangements?
Drawing on numerous examples and calling upon tools you likely already have in your tool box, our presenters demonstrate how to approach alliance management activities more strategically – and thus more connected to the outcomes that matter – without a big commitment of new resources.
Jan Twombly, CSAP, Principal, The Rhythm of Business
Jeff Shuman, CSAP, PhD, Principal, The Rhythm of Business
Jan Twombly, CSAP and Jeff Shuman, CSAP, PhD, are the principals of The Rhythm of Business, providing expert alliance and collaboration management consulting and education services to global companies, not-for-profit organizations and government agencies. We help you harness the full potential of alliances to achieve your most strategic business goals. Our customizable solutions, consulting, and comprehensive learning programs build your partnering capability and give you the actionable knowledge to optimize individual alliances and your overall portfolio. Our proven strategies, frameworks, and tools increase partnering performance and drive revenues while reducing complexity and risk.
Twombly serves on the Board of Directors of the Association of Strategic Alliance Professionals as Chairperson of the Program Committee and has responsibility for its Global Alliance Summit and Biopharma Conference. She is also editorial advisor to ASAP Media, publishers of Strategic Alliance Magazine. Shuman is currently a member of the ASAP Strategy Team and is part of the team that developed the CA-AM and CSAP certifications. He is also a tenured professor of management at Bentley University where his courses, Managing Collaborative Relationships and Entrepreneurial Thinking, are part of the MBA curriculum.