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Webinar - Move from Capturing to Creating Demand in Your Partnerships
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Traditional selling is based on a simple premise – A customer has a problem and the vendor has a potential solution. But what happens when the customer doesn’t have a preexisting or known problem? It’s up to thought-leading alliance professionals to expose an unknown gain or opportunity. As the sophistication of offerings goes up, so does the necessity to create demand. Continuing to rely on capturing existing demand leaves partnerships vulnerable to becoming one of the 49% that fail.

7/23/2015
When: Thursday, July 23
12:00 PM to 1:00 PM EDT
Where: Online Webinar
Presenter: LaVon Koerner
Contact: Brendan Ward


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Who Should Attend

All professionals involved in Go to Market, Channel, or Supply Chain partnership as well as Alliance professionals who wish to accelerate demand for their capability in any partnership.

Overview

Traditional selling is based on a simple premise - A customer has a problem and the vendor has a potential solution. But what happens when the customer doesn't have a preexisting or known problem? It's up to thought-leading alliance professionals to expose an unknown gain or opportunity. As the sophistication of offerings goes up, so does the necessity to create demand. Continuing to rely on capturing existing demand leaves partnerships vulnerable to becoming one of the 49% that fail. Join LaVon Koerner of Revenue Storm as he shares insights and best practices on how to successfully navigate this shift in selling.

Objectives of Webinar:

  • Overcome common fatal mistakes partnerships make
  • Differentiate on how you sell rather than what you sell
  • Change your dependence on buyer-initiated buying processes to seller-initiated sales campaigns

Speaker:

LaVon Koerner
Chief Revenue Officer | Revenue Storm

LaVon Koerner is a seasoned executive with nearly three decades of international consulting experience in sales and marketing effectiveness. He passionately believes that companies and people can tap systematic disciplines and rigorous analysis to unleash profitable revenues and professionalize the business of sales. In 2001, he co-founded Revenue Storm to offer companies worldwide a suite of comprehensive, proven tools and techniques for profitable revenue growth. LaVon has been privileged to help many of today's Fortune 500 companies achieve sales excellence and is sincerely committed to bringing thought leadership and support to the sales community.

For more information email us at info@strategic-alliances.org or call +1-781-562-1630