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The very premise of Strategic Alliances and Collaboration is to create new value that could not be achieved independently. Phoenix Consulting Group has conducted research into how alliances create corporate value through the lens of the best practices of the highest performing alliances. This research also reveals how high performers measure the value they create and what they measure differently from the rest!
This highly interactive mini-workshop, combines research and a Model for value proposition development, with practical application and collaborative learning. Workshop participants will develop a Win/Win/Win value proposition and learn how to apply a metrics Model to drive Alliance performance. Real case examples from past workshops from alliance communities in Asia, the US, and Europe will be shared.
3:30pm - Registration
3:45pm - Introduction, Presentation & mini-Workshop
5:30pm – 6pm Networking drinks & nibbles
Norma Watenpaugh, CSAP, founding principal of Phoenix Consulting Group, is an acknowledged industry expert in partnering best practices. PhoenixCG helps companies accelerate revenue, tap new sources of innovation or open new markets through effective alliances and partner ecosystems. Prominent clients include Adobe, Cisco, Dupont, Lilly,Microsoft, PayPal, SAP, and Xerox. Her corporate experience includes executive positions at Sun Microsystems, Amdahl Corporation, and BEA Systems where she built and led partner organizations. She has served on the ASAP Global Board and was formerly chair of the Best Practice Committee 2003-2012, leading the development for the CA-AM and CSAP certifications and the editorial team that produced the 3rd edition of the Alliance Managers Handbook