To register for this face to face chapter event, click the Register link above.
Special Holiday Event
From Volume - to Value-Based Partnering
Panel Discussion, Site Tour, Raffle and Reception
Learn how to shift from rewarding volume to incentivizing value for customers.
When products move from innovation to productization, many companies make up for eroding margins with a volume-based sales strategy. Key to an effective volume-based go-to-market strategy is channel partners. But once volume-based activity through channel partners tops off, how do you maintain growth?
Come hear how executives from Plantronics, ITA Group and Cisco Systems have leveraged strategic partners and innovative strategies to create value-based programs that ride the wave of technology and enable new market creation.
Holiday Reception and Product Raffle
In the spirit of Holiday generosity, Plantronics will be hosting a holiday reception and offering a few of their premium headsets for raffle to attendees.
Smarter Working Tour
You are invited to tour Plantronics' labs and experience interactive demonstrations that show how their innovative solutions and architectures are solving critical business problems.
Virginia Anderson - Director, Americas Channel Marketing, Plantronics
John Auer - Regional Vice President, Technology Sector, ITA Group, Inc
Liz Martin - Senior Director, Global Channel Marketing, SAP
3:00 - 4:00 Registration and Smarter Working Tours
4:00 - 5:00 Panel Discussion
5:00 - 6:00 Holiday Reception and Raffle
The ASAP Silicon Valley Chapter would like to thank Plantronics for generously sponsoring this event.