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SV Chapter - Volume- to Value-Based Partnering
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When products move from innovation to productization, many companies make up for eroding margins with a volume-based sales strategy. Key to an effective volume-based go-to-market strategy is channel partners. But once volume-based activity through channel partners tops off, how do you maintain growth? Come hear how executives from Plantronics, ITA Group and Cisco Systems have leveraged strategic partners and innovative strategies to create value-based programs that ride the wave of technology

12/9/2015
When: Wednesday, December 9, 2015
3:00 pm - 6:00 pm
Where: Plantronics
345 Encinal Street
Santa Cruz, California  95060
United States
Presenter: Moderator Erna Arnesen, CSAP, VP, Global Channel & Alliances Marketing, Plantronics
Contact: Norma Watenpaugh


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Special Holiday Event 

From Volume - to Value-Based Partnering

Panel Discussion, Site Tour, Raffle and Reception

Learn how to shift from rewarding volume to incentivizing value for customers.

When products move from innovation to productization, many companies make up for eroding margins with a volume-based sales strategy.  Key to an effective volume-based go-to-market strategy is channel partners.  But once volume-based activity through channel partners tops off, how do you maintain growth?

Come hear how executives from Plantronics, ITA Group and Cisco Systems have leveraged strategic partners and innovative strategies to create value-based programs that ride the wave of technology and enable new market creation.

Holiday Reception and Product Raffle

In the spirit of Holiday generosity, Plantronics will be hosting a holiday reception and offering a few of their premium headsets for raffle to attendees.

Smarter Working Tour

You are invited to tour Plantronics' labs and experience interactive demonstrations that show how their innovative solutions and architectures are solving critical business problems. 

Learn More

Panelists:

Virginia Anderson - Director, Americas Channel Marketing, Plantronics

John Auer - Regional Vice President, Technology Sector, ITA Group, Inc

Liz Martin - Senior Director, Global Channel Marketing, SAP

Agenda

 3:00 - 4:00  Registration and Smarter Working Tours

4:00 - 5:00  Panel Discussion

5:00 - 6:00  Holiday Reception and Raffle

The ASAP Silicon Valley Chapter would like to thank Plantronics for generously sponsoring this event.

For more information email us at info@strategic-alliances.org or call +1-781-562-1630