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SV Chapter - Marketing Above the Noise:Using the Power of Partner Marketing to Get Heard
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What good is having a great product or service if you can’t get through to your target customers? Marketing today is out of control. Too many marketing techniques and too many people generating content are making it harder and harder to stand out from the crowd in this noisy, chaotic environment.

2/16/2016
When: Tuesday, February 16, 2016
5:30 pm - 8:00 pm
Where: VMware
3401 Hillview Ave.
Hilltop A
Palo Alto, California 
United States
Presenter: ASAP Silicon Valley Chapter
Contact: Norma Watenpaugh


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What good is having a great product or service if you can’t get through to your target customers?

Marketing today is out of control. Too many marketing techniques and too many people generating content are making it harder and harder to stand out from the crowd in this noisy, chaotic environment.  To succeed, according to Linda Popky, author of the book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, you’ve got to think strategically and combine timeless marketing principles with today’s new realities.

Linda will be moderating a panel of noted partner marketing experts who will reveal how their work with partners helps them get their messages heard above the noise.  Not only can partners amplify your message and touch new audiences you can’t reach directly, they can also help defray costs and increase productivity.

Come and hear how marketing to, through, and with partners can extend your brand, create demand, and close sales.

Agenda
5:30 Registration and Networking
6:00 Panel Discussion
7:00 More Networking

 
Moderator
Linda Popky, President Leverage2Market Associates

Panelists
Nora Di Bene, Director, Systems Integrator/Outsourcer Alliance Marketing – Americas, VMware
Jennifer Schulze, Vice President of Partner Marketing, SAP
Kristina Scott, Head of Worldwide Partner Marketing Communications and Enablement, Brocade



 

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