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RTP Chapter - Influencing the Buying Journey: How to Market through Partners
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With 71% of a buyer’s vendor selection decision being made before ever speaking with a sales rep - shouldn’t you have practices in place to market your message throughout the Customer’s purchasing journey? Extending your marketing reach through your partners is more important than ever. Vendors and partners often struggle to decide who should drive marketing and internally, Alliance and Partner Managers have challenges securing marketing support.

2/23/2016
When: Tuesday, February 23, 2016
5:30 pm - 8:00 pm Eastern
Where: Mez Restaurant
5410 Page Rd #8
Durham, North Carolina  27703
United States
Presenter: ASAP RTP Chapter
Contact: Paula Harpham


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With 71% of a buyer’s vendor selection decision being made before ever speaking with a sales rep - shouldn’t you have practices in place to market your message throughout the Customer’s purchasing journey?

Extending your marketing reach through your partners is more important than ever.

Vendors and partners often struggle to decide who should drive marketing and internally, Alliance and Partner Managers have challenges securing marketing support. 

Be a part of an engaging panel discussion to learn best practices from leading Alliance and Channel marketing experts on how to market through partners to develop and execute successful partner marketing strategies. 

Some of the key takeaways you will learn from this event are how to:

  • How to secure investment and resources for Partner Marketing within your organization
  • How to effectively capture the mind share of Alliance and Marketing managers to conduct effective business and marketing planning, by initiative/campaign
  • Designing joint go-to-market strategies


Panel

David Evert, Senior Marketing Manager, Global Partner Marketing, Cisco Systems, Inc
Lincoln Havens, VP, Partner Marketing & Sales, Accelerated Marketing Solutions
Derrick Thompson, WW Channel Strategy & Program Manager, Citrix
John Whelan, Director, Partners & Alliances, Elster

Join us for an enlightening discussion and lively networking and please consider inviting your colleagues who contribute to managing your alliances.

Agenda

5:30           Registration and networking
6:00           Buffet dinner
6:20           Opening remarks
6:30           Panel Insights and interactive discussion
7:30           More networking

 

For more information email us at info@strategic-alliances.org or call +1-781-562-1630