A recent article in Fortune opined, "Everything about your business is about to change." What it didn't say – and a reality that is often overlooked – everything about how you've been partnering is also about to change. Across industries and sectors, virtually every company now must partner at greater scale, and in more complex arrangements, to access innovation, deliver the experience empowered and knowledgeable customers seek, and to accelerate growth.
A next-generation partnering capability designed from the customer back and focused on flawless execution is required to master the partner everywhere world of connected ecosystems.
This presentation offers core design principles to guide the evolution of your everyday partnering practices for this brave new world. Cross-industry examples highlight innovative ways of:
- Incorporating experimentation and speed into the partner development and monetization process
- Taking a "people-first" approach to facilitate sustainable alignment internally and externally and building trust from the start
- Creating a social contract to govern a fast-moving initiative, enabling teams to quickly learn what works and iterate that which doesn't
Partnering fundamentals still apply. What is required today is to redesign practice for the speed, scale and scope of the connected ecosystem.
About the Speakers
Since 1999, Jan Twombly, CSAP and Jeff Shuman CSAP, PhD, principals of The Rhythm of Business, have offered thought leadership and practical, how-to guidance to partnering executives and alliance managers across multiple industries. Bring your executive suite the power to partner everywhere with Partner By DesignTM, our solution to build partnering strategy, governance, and capability for the connected ecosystem.
Jan and Jeff have been active members of the ASAP community for more than a decade, serving on the Executive and Management Committee of the Board of Directors; as editorial advisor to Strategic Alliance Magazine; contributors to the certification exams and Handbook of Alliance Management; as well as frequent presenters at conferences, chapter events, and webinars. They participate in ASAP's Education Preferred Partner Program (EPPP).
Jeff is also professor of management at Bentley University, where two of his courses, Managing Strategic Alliances and Entrepreneurial Thinking, are popular choices within the MBA curriculum.
The Rhythm of Business has joined with Alliancesphere, also an ASAP corporate and EPPP member to form the SMART PartneringTM Alliance to deliver executive suite-sponsored, enterprise wide solutions to build next-generation partnering capability in the connected ecosystem.