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Webinar - Going Global: When the Whole is Greater than the Sum of the Parts
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Webinar - Going Global: When the Whole is Greater than the Sum of the Parts

8/25/2016
When: Thursday, August 25, 2016
12:00 PM to 1:00 PM EDT
Where: Online Webinar
United States
Contact: Brendan Ward


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Often a global alliance is managed region-by-region or country-by-country with little coordination or integration among the geographies. Building a truly globally-balanced partnership ensures diversification against risk should any one region's growth decelerate—and it requires a sophisticated level of skills to seamlessly operate amidst multilingual/multi-cultural/multi-currency/multi-regional and many other country-specific dynamics that are simultaneously fascinating and highly complex.

Our presenter will share his five year journey building the highest revenue-generating partnership in the world for Citrix Systems with Fujitsu. He'll introduce the strategic framework that integrates all the components into one unified alliance that has been instrumental in scaling it. Learn the secrets that have set this alliance apart including:

  • Optimizing engagement in-country and supporting face-to-face planning and QBRs in the execution of a global alliance strategy
  • Implementing a robust and multi-modal global communication framework
  • Structuring contracts with the right incentives to promote alignment and a desire to win

Speaker Bio

John-Marc Clark, CSAP
Managing Director, Strategic SI Development
Citrix Systems, Inc.

John-Marc manages the global partnership between Citrix and Fujitsu, directing all alliance efforts across 30+ countries. For the past 25 years, Mr. Clark has held senior sales, marketing, research and strategic alliance roles at leading software and market research companies. He has a BA in American History from Georgetown, an MBA from The University of Miami and an MA in International Relations from La Universidad de Belgrano in Argentina. He received a Rotary Ambassadorial Scholarship and lived in Buenos Aires for one year and is trilingual.

For more information email us at info@strategic-alliances.org or call +1-781-562-1630