The technologies driving business transformation require an ecosystem to develop and commercialize new products—regardless of industry. The marriage of product, service, and data and analytic-driven personalization means greater value creation and tighter integration of solution components further upstream in the value chain.
Therein lies the challenge. Even companies familiar with co-development find adding additional partners into that process presents new complexities. Those used to engaging with partners primarily as a channel are encountering a whole new world.
This webinar outlines the challenges and presents success factors learned through joint development of a variety of solutions in high tech, life sciences, and financial services. Topics addressed include:
- Tips and traps for ensuring contracts can be effectively implemented
- Structuring and implementing alliance governance that interlocks with key stakeholders from idea to monetization
- Ensuring readiness at each key transition point
About the Presenters
Jan Twombly, CSAP and Jeff Shuman CSAP, PhD, are the principals of The Rhythm of Business. Since 1999 they have developed thought leadership, consulted globally and across industries, and offered education and training in all aspects of partnering and alliances. They are leaders in the Association of Strategic Alliance Professionals (ASAP), serving on its Board of Directors, contributing to programs and publications, and member of the team that created the first alliance management certification.
In 2013 The Rhythm of Business joined forces with Alliancesphere, a leader in collaborative execution, to form the SMART Partnering Alliance. Together, they are delivering executive suite-sponsored, enterprise wide solutions to build next generation partnering everywhere capability and realize the value of digital business transformation.