|The ASAP Handbook of Alliance Management|
The ASAP Handbook of Alliance Management: A Practitioner’s GuideThis compendium of alliance management practices, principles, and current professional standards puts all the information you need in one unique, indispensable resource that exists nowhere else.
$145 USD | Members
$299 USD | Non-members
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The ASAP Handbook of Alliance Management: A Practitioner’s Guide | e-HandbookThe streaming e-Handbook enables easy access from any computer or tablet with an online connection and provides the following features:
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Handbook Testimonials“Organizations of all sizes and across a variety of industries recognize the growing importance of business collaborations to their company strategy, yet they are not equipping their key personnel with the tools and skills needed to see alliances to fruition. These companies need The ASAP Handbook of Alliance Management to ensure their alliance personnel—as well as the key stakeholders in senior management, sales, marketing, legal, regulatory affairs, and other parts of the organization that touch alliances—are applying the most current principles in executing partnerships that are increasingly determining their overall success.”
Ard-Pieter de Man, CSAP
Professor, Strategy and Organization
VU University Amsterdam