The ASAP Handbook of Alliance Management: A Practitioner’s Guide

This compendium of alliance management practices, principles, and current professional standards puts all the information you need in one unique, indispensable resource that exists nowhere else.



Handbook Includes:

• Emerging topics in alliance management
• Evolving thinking on alliance capability, networks, and portfolios
• Editable tools and checklists that can be customized to any alliance

Hard Copy Cost:

$145 USD | Members
$299 USD | Non-members
Click here to purchase your hard copy today.

The ASAP Handbook of Alliance Management: A Practitioner’s Guide | e-Handbook

The streaming e-Handbook enables easy access from any computer or tablet with an online connection and provides the following features:

• Easy access from any computer or tablet with an online connection
• Renewable annual subscription
• Zoom option enables text sizing to suit any monitor or tablet
• Search through links from the table of contents, text search or by bookmarks created
• Print single pages allowing the use of forms and tables

e-Handbook Cost:

$79 USD | ASAP Members click here to subscribe.
$159 USD | Non-Members click here to subscribe. (Registration required, click here to register.)

Volume discounts begin at 5 or more hard copies or eHandbook subscriptions. Please contact the office at +1-781-562-1630 for more details.

Handbook Testimonials

“Organizations of all sizes and across a variety of industries recognize the growing importance of business collaborations to their company strategy, yet they are not equipping their key personnel with the tools and skills needed to see alliances to fruition. These companies need The ASAP Handbook of Alliance Management to ensure their alliance personnel—as well as the key stakeholders in senior management, sales, marketing, legal, regulatory affairs, and other parts of the organization that touch alliances—are applying the most current principles in executing partnerships that are increasingly determining their overall success.”

Ard-Pieter de Man, CSAP
Professor, Strategy and Organization
VU University Amsterdam