|What Membership Means...|
Russ Buchanan, CSAP
I joined ASAP after Xerox asked me to build a robust alliance program that would be a growth engine for our services business. To do this I needed to understand what other companies were doing to be successful with alliances. I also needed to know how they succeeded including the skills and capabilities that were required. But knowing how wasn’t sufficient I also wanted to know who could help me build and create those skills and capabilities. Equally important to the success of the Xerox program was building relationships with other alliance leaders in my industry and in other industries. ASAP enabled me to do all of these things, in a time frame that was faster, and at a cost that was lower, than any other option that was available. Ten years later I still consider my membership and involvement at ASAP to be one of the best decisions I made related to my alliance leadership role at Xerox.
Richard Medley, CSAP
ASAP represents a rich resource of content, material and people dedicated to the practice of alliance management.
Jeff Newton, CSAP
I feel having my CSAP and specifically my association with ASAP gives me the tools I need to be successful. I especially like how the methodology uses a life cycle framework. Many times alliances get sidetracked on the wrong initiative or stop growing because a valuable piece of the framework was missed. Having a methodology to follow and the ability to have baseline knowledge through ASAP allows alliance managers to start from equal footing and create a more successful alliance.
I also like the support that ASAP gives its members. More specifically I like local chapter meetings, online webinars as well as the wealth of information on the website. I also appreciate the networking opportunities with like-minded people.
William Erb, CA-AM
We believe that ASAP offers unique opportunities to network and build relationships. ASAP conferences have served as an icebreaker, a chance to meet with people we'd normally be competing with, and to be able to establish an 'external perspective' benefits everyone in industry as a whole. I'm very impressed with the many benefits membership in ASAP has brought to our company.
Even the challenge of competing for an ASAP Excellence Award provided a great learning opportunity. Though we didn't win, the team upgraded skills and increased knowledge. ASAP conferences also allow us to share best practices. I'm willing to admit that we may not have used enough of the services ASAP has to offer. But my intent is to make it easier to do so in the future. As Amgen introduces new ways of working on alliances to senior executives, we will be tapping into ASAP's services to make us more effective partners.
Christine A. Carberry, CSAP
ASAP is the only professional organization dedicated to the strategic alliance profession and community. Since joining ASAP in 2007, I have seen a dramatic increase in my understanding of strategic alliances, built a wide and deep network, and have been able to engage new members into our community. The more involved I get in ASAP, the more I learn and advance in the profession. In 2010, I obtained my CSAP certification and while the credential is not yet widely recognized, it opens up a discussion every time someone asks me "What is a CSAP?". My alliance management experience has also led to new career opportunities and expanded responsibilities. I encourage every kind and level of alliance manager to get involved and contribute to ASAP. Creating value through collaboration is the only way we can innovate, grow and succeed.
Steve Blacklock, CA-AM
One of the reasons for joining ASAP was the industry and alliances contacts and mentors you can meet and learn from. That continues to be a key value from ASAP with membership continuing to grow and expand within its core constituents and also into other industries. Another key opportunity to leverage with networking is for job opportunities — both as a seeker and as someone looking to hire for a team.
One of our bigger challenges is getting senior executive leadership to see alliances as an essential strategic change agent — some get it, others you have to work with closely to get them there. ASAP offers access to great, experienced leaders who know and live this every day. Another value is seeing business and marketing through our alliance partners. It's a perspective you cannot get through your own organizational lens. To learn the market this way is key to anticipating market trends. Also, the mentors and contacts have been invaluable in learning from others in the industry with similar business transformations or changes, and also from those with very different experiences. I enjoy listening to professionals from completely different industries and business models who share ideas I wouldn't have considered with my own experience.
Philip Sack, CSAP
Alliance management and Collaboration is about leadership.
Your ability to lead your internal stakeholders and associated business units, together in Collaboration with Alliance partners, requires strong leadership skills. However you also require creditability and executive sponsorship if people are going to follow you on this exciting journey. Involvement in ASAP and achieving CSAP certification demonstrates that I am serious about the practice of Alliance management, focused on continuous learning and development, engaged and leveraging the resources and best practices offered by ASAP, and that I am an accomplished Alliance professional.
Coupled with my professional experience and previous business success, CSAP certification assists establishing my personnel creditability, and it differentiates me within a highly competitive market place. If you are serious about Alliance management and leading Alliances, I recommend you consider this globally recognized organization as well as certification.
Michael Moser, CSAP
It's the competency present within the ASAP community that I value most, with experts available to discuss all aspects of alliance management. Seasoned alliance managers are valuable for me and my colleagues. I also appreciate the ASAP Handbook of Alliance Management, which recommends process as well as best practices. Input available through webinars is also welcomed. On another level, the community itself is valuable. We know who is a member and can connect. There's someone to talk to, share information, and gain insight and input.
I joined ASAP just after I obtained a title with the term "alliance management" in it, figuring I had better learn more about what I was supposed to be doing! I find ASAP to be a great resource for everything from best practices, to tools and process, to networking with others in the alliance management field. The various ASAP conferences are especially beneficial.
In 2012, I did my first presentation at the ASAP Biopharma Conference and really enjoyed the experience. This year, I've been invited to participate in a panel discussion; I am very much looking forward to this. Since technology continues to make the world a smaller place, it is very important to further build skill sets for overall collaborative capabilities. These skills can be helpful in almost any situation whether for business, academics, non-profit, government or even at home.
I joined ASAP as I believe you can learn a lot from associating with leaders in your field, from listening to other individuals and companies share what they are strategically doing to drive their partnering and alliance organizations. ASAP allows you to be in a community with other professionals, to network and keep your pulse on what is going on in your industry and others.
S. Singh Mecker
Our membership in ASAP strengthens our partnering capability in several key ways. ASAP provides a rich body of knowledge, best practices, and learning opportunities that inform our alliance executives and enrich the skills of our alliance team members. Through ASAP, we develop relationships with our peers and learn from the experiences and practices of alliance executives across many industries.
Effective Alliance partnering is core to NetApp's strategy. A global membership with ASAP provides us with the opportunity to scale and share best practices with our alliance management professionals globally and interlock with many of our key alliance partners who are active global members of ASAP.
As global members, we now have access to various ASAP tools for our alliance professionals across the company. Our team can utilize these tools to ensure we are continuing to build on our best-practice approach across our alliances globally. We always walk away from ASAP conferences with some fresh perspectives and ready to handle any alliance challenge.
I've enjoyed building my personal network of alliance managers who are knowledgeable and willing to share with colleagues worldwide.
Our global alliance partnerships are linchpins for the NetApp strategy and we view ASAP as a pivotal association for advancing the professional alliance manager's career and a valuable source for professional training and certification.
Mary Jo Struttmann
"We discuss ASAP with potential partners and this underscores how much we pay attention to the way we execute and move forward with our alliances. ASAP membership and certification provide us and our partners with a common language and a common set of processes and tools—as well as the ability to learn from the experiences and best practices of other members within and outside of the pharmaceutical industry. ASAP is trying to monitor where the field is going, and trying to stay on top of that. Its providing education that can really help alliance management professionals move, adapt, change, and grow. That's why I felt so strongly about supporting Astellas' ASAP global membership."
"I have been a member of ASAP for about 10 years, and I have thoroughly enjoyed being a member of ASAP and everything that goes with it. It is due to ASAP that my knowledge, experience and skills in the area of Strategic Alliances has grown immensely. ASAP really does enable people and organisations to drive the thinking around Strategic Alliances and the enormous value creation opportunity that exists with that. In today's world, Collaboration should be seen as the new engine of growth and it is Collaboration that is the new competition, and Strategic Alliances is about collaborating at the highest possible level. As a Strategic Alliances professional myself, I have derived more value (knowledge, experience, skills….) gained through webinars, chapter meetings, white papers on best practices, ASAP Summit and through camaraderie with colleagues who face the same challenges and opportunities, than I could describe by being an active member of ASAP. For all Strategic Alliance professionals who want to become the very best at what they do, being a member of ASAP should be a priority for you."
Leona Kral, CSAP
"Our journey to becoming a company that ‘partners well' was accelerated and enabled by ASAP... I have been with Verizon for four years and during this time, our ASAP participation grew from just a few individual members, to a Corporate Membership, and then to Global Membership. This in itself is a testimonial to the value ASAP brings to Verizon and to our growing community of alliance professionals. The importance of strategic alliances to Verizon and our ability to best serve our customers is significant, which is why we plan to continue to partner with ASAP to provide the best tools, networking opportunities, and professional development to our alliance teams around the world."
Alistair Pim, CSAP
"I enjoy ASAP and I continue to engage deeply with its community and services for the same reasons I joined in the first place—because it is an organization that understood the challenges I face. It had content, frameworks, and tools that helped me understand and carry out my job better. It gave me a network of people to call on when I had difficult problems to solve.
"I've definitely received tremendous value as a member, and in the last few years ASAP has greatly enhanced that value proposition. The number of people providing content, frameworks, and case examples has increased. All of those tools have improved. The network has expanded and become more experienced, and I've learned a lot from members in other companies—how they approach training and education, what they've done to get their teams certified, how they select partners, and how they assess their partnerships. It has been really valuable to network with my peers and share experiences and learn from each other."
Snehal Desai, CA-AM
"It's always fun to go to the ASAP Global Alliance Summit and ASAP chapter meetings. Certainly there is plenty to gain professionally from the content and networking opportunities, but more importantly, on a personal level as an alliance management professional you feel like you are with a family of like-minded souls.
"From the perspective of my ongoing job responsibilities, I've found that embedding alliance management principles into my approach and my knowledge is part of how I do business now. I've always learned from the Summit, conversations with other alliance professionals, white papers, the best practices bulletins, and the _Strategic Alliance Magazine_ articles that you get the most value when you see what other industries are doing. How would you apply that in your own context? The biggest benefit of ASAP membership is working with companies and cultures that are different from ours. It forces you to think about problems differently."
Brian Handley, CA-AM
"My 'ah-ha' moment came when I saw that there are other people doing this, and they seem to have all the answers—or at least were going in the right direction—for some of my basic challenges. I could really tell how much the individuals in ASAP could help me develop professionally and advance my career. Now, I can tap into a community that has the unique resources to help me think through some of my most complex obstacles at any time—specialized knowledge and deep experience that is rarely accessible through domain expertise, business schools, or general consultants."
Donna Peek, CSAP
"Our ASAP Global Membership has helped establish SAS as a leader in alliance management, and demonstrated both to our partner community and to prospective partners that the company strives to be a ‘partner of choice.' It has provided training and professional development opportunities to our team through local chapter meetings, conferences, webinars, _Best Practice Bulletin_s, and many other resources. It has enabled us to extend critical training, including the ability to obtain certification, to all of our alliance professionals around the world. It has expanded our network and knowledge base by connecting us with other leading alliance organizations with which we share best practices.
"Equally important, Global Membership has built our ‘alliance brand.' Moreover, it has provided us the opportunity to demonstrate our commitment to the discipline; Global Membership symbolizes our support of the only professional association dedicated to promoting and advancing both the profession and the people who live it every day."
Jack Pearson, CSAP
"Employers are becoming increasingly aware that their future business success will hinge upon how well they maximize the financial return coming from their strategic alliances. Clearly, this realization has focused attention on how well these partnerships are to be managed. As this trend escalates, executives that possess critical skills in partnership oversight will rise to the top of the candidate pools. Those who are professionally trained in the complex aspects of successful alliance management will gain an even greater edge as opportunities to elevate into positions of higher responsibility become available. The Association of Strategic Alliance Professionals is the only professional organization that offers this important training requirement."
"As a member, I have used ASAP for so many different reasons: to support my professional growth by attending chapter meetings, attend events put on by ASAP Global, and use the Member Resource Library. The networking and learning has been exceptional in supporting my personal and professional goals. ASAP has also provided me the opportunity to give back to the profession. I started my membership by speaking at an event. I then became a member and today I serve on ASAP's chapter leadership team as president of the New England chapter."
Erna Arnesen, CSAP
"ASAP is a tremendous professional organization that counts in its membership a wide range of well respected companies and individual members in the field of strategic alliances. As a global member with several large corporations, I have continually benefited from the educational programs, certification, conferences, chapter events, and best practices guides available through ASAP. In addition, I have made tremendous connections with many alliance professionals and executives that have added immeasurably to my personal and professional life."
Joost Allard, CA-AM
"The Association of Strategic Alliance Professionals is a vibrant organization of and for professionals who are pioneering the successful adoption of alliance management techniques in their organizations. The stimulating interaction among the members is one reason why I have been a member for more than 10 years.
"Through my participation as a committee member in ASAP I have personally witnessed this association grow and mature in lock step with the growing recognition of the importance of alliances and partnerships in business. For anyone interested in learning 'how to do alliances right,' this is the association to belong to!
"If your company is involved with partnerships and alliances, you should introduce it to the unique materials and opportunities for best-practice sharing ASAP offers."