The new system features: several new ways to earn points; straightforward criteria; fast and easy point processing.Web Seminars
The ASAP Netcast series of web seminars enlists thought leaders in the alliance management profession to deliver in-depth analysis and how-to information on subjects most pressing to alliance management professionals. In each hour-long webinar, CSAP and CA-AM certified industry veterans delve into the challenges and solutions around a specific practice area. Throughout the year, the ASAP Netcast series will cover the right balance of leadership and practitioner level topics that affect employees with alliance management responsibilities every day.
Sign up now for one of our upcoming ASAP Netcast Web Seminars below, or check out our archive of past ASAP Netcast events!
Upcoming Web Seminars
June 7, 2012 | 11:00 am US ET
Translating Business Strategy into the Right Portfolio of Alliances
Presenter:
Jeff Weiss
Founder
Vantage Partners
Description:
Jeff Weiss, former head of the alliance management practice at alliance consultancy Vantage Partners, will discuss the critical systematic approaches and effective methodologies for alliance identification and selection that make for a successful alliance function. Attendees will learn how to define capabilities needed and identify capability gaps, assess build/buy/ally options, define partner lists by the desired partner capabilities and the activities that could potentially be associated with them, narrow down partner lists by conducting a four-part due diligence screening, develop exploratory scripts, make final decisions about partner selection and align other key parties around that course of action.
Register for Translating Business Strategy into the Right Portfolio of Alliances today.
Archived Web Seminars
May 14, 2012 | 11:00 am US ET
Keeping Score: Maximizing Value using the Balanced Scorecard
Presenter:
Tara Mylenski, CA-AM
Director of Alliance Management, Corporate Development
Quintiles
Description:
Tara Mylenski, director of alliance management in the Corporate Development division of Quintiles, discussed the development of metrics to measure the success of your alliances in “Keeping Score: Maximizing Value Using the Balanced Scorecard.” Using a joint strategy map, Mylenski showed attendees how to develop a simple alliance scorecard that can help guide an alliance in achieving key outcomes, communicating with executives, and demonstrating the value of effective alliance management internally. Mylenski reviewed the definition of a strategy map and how to create one for your alliance, a process for identifying meaningful leading and lagging metrics that directly relate to objectives, and how to use the scorecard to focus governance committee agendas.
If you missed Mylenski’s presentation, access it now from our archive.
April 9, 2012 | 11:00 am US ET
The ASAP 4th State of Alliance Management
Presenters:
Ard-Pieter de Man, CSAP
Professor
VU University Amsterdam
Geert Duysters, CA-AM
Professor
Eindhoven University of Technology
Dave Luvison, CSAP
President
Misty Creek Enterprises
Description:
Ard-Pieter de Man, Geert Duysters, and Dave Luvison will share the results of the recently-completed “4th State of Alliance Management” study, the alliance management industry’s most comprehensive survey of the issues that matter the most to alliance management professionals. The presenters will provide the latest information on the success rate of alliances and break down the main factors that contribute to bringing partnerships to fruition. The speakers will also delve into the current trends in the everyday execution of alliances and review the tools alliance managers are finding to be most effective in performing their ongoing responsibilities.
This webinar is free of charge and available only to ASAP members. Register for this webinar now and get exclusive insights into the current landscape of the alliance management profession.
March 27, 2012 | 11:00 am US ET
The Brave New World of Partner Marketing
Presenters:
Mitzi Krellwitz
Partner Marketing
SAS
Kim Tremblay, CSAP
Marketing Director, Worldwide Strategic Alliances
Schneider Electric
Description:
In their presentation “The Brave New World of Partner Marketing,” Mitzi Krellwitz and Kim Tremblay will share their insights into how emerging technologies have created new opportunities for company alliance management practices and changed the discipline’s traditional approaches and tactics.
Tremblay will provide case studies that detail how Schneider Electric has incorporated Twitter and other forms of social media into the day-to-day management of the company’s partnerships and will also discuss how Schneider Electric’s marketing department has utilized online collaborative portals to execute its core strategies. Mitzi will discuss how SAS is developing tools such as mobile applications to better promote partners and provide information.
This webinar is free of charge and available only to ASAP members. If you’re a member, register now for “Brave New World of Partner Marketing.”
February 15, 2012 | 11:00 AM – 12:00 PM ET
Aligning Your Organization with Your Collaborations
Presenter:
Christine Carberry
President
Carberry Consulting
Description:
Managing your internal organization and getting other departments to operate in a way that supports your alliance portfolio is one of the greatest challenges faced by alliance managers. In “Aligning Your Organization with Your Collaborations,” Carberry will show you how to obtain strategic alignment from the rest of the organization and integrate collaborations into the everyday business practices of other divisions.
Connecting the overall company strategy with both internal and external collaboration strategies provides a consistent framework for setting goals, priorities, and execution. The webinar will examine several elements that go into the ongoing efforts to ensure collaboration success, including managing stakeholder relationships, keeping collaborations visible, and anticipating change. If you missed this webinar, listen to it from our archive and benefit from Carberry’s insights.
January 10, 2012 | 11:00 am – 12:00 pm ET
It’s in the DNA…Right?
Presenters:
Jack Pearson, CSAP
Global Vice President
Alliance Management and Market Development
Quintiles
Dave Luvison, CSAP
President
Misty Creek Enterprises
Ard-Pieter de Man
Professor
VU University Amseterdam
Description:
You’ve implemented the tools. Alliances are achieving great results. The word “collaboration” rolls off the tongues of senior executives. But are collaboration and alliances truly part of the company’s culture—part of its DNA? Three highly experienced alliance professionals have created an industry/university collaboration to measure alliance culture.
Pearson will talk about ways his organization has worked to strengthen its alliance mindset. Luvison and de Man will present findings from research showing the effect of alliance cultures on performance and facilitate the session.
Explore the archived presentation and conference to find out how you can instill an alliance culture in your company.
December 1, 2011
Taking a New Perspective on Year-End Evaluation & Planning for Your Alliance Portfolio
Presenters:
Jan Twombly, CSAP
Principal
The Rhythm of Business
Jeff Shuman, CSAP
Principal
The Rhythm of Business
Check out the full “Taking a New Perspective on Year-End Evaluation & Planning for Your Alliance Portfolio” web seminar and learn how you can better utilize your resources as you think about your alliance management strategies in 2012
Description:
Increasingly, alliance managers are being asked to do more with less. Larger alliance portfolios. More complex collaborations. Fewer organizational resources.
Alliance practices need to reevaluate the potential value and management complexity of its alliances and other collaborations throughout the year in order to decide how to prioritize resources and efforts.
This web seminar provides participants with a simple tool for categorizing and assessing relationships based on the specific types of strategic value your company seeks from its alliances, and the specific causes of management complexity collaboration creates.
Listen to “Taking a New Perspective on Year-End Evaluation & Planning for Your Alliance Portfolio” today for tips on how to optimize resources in achieving goals in 2012.
