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Self-Assessment, Data Collection, and a Growth-Based Mindset

Posted By Noel B. Richards, Wednesday, March 13, 2019

“Most of the time, problems with partnerships are with our own company,” said Parth Amin, CSAP, founding principal of Alliance Dynamics. He made the point while co-leading the workshop “Improving the Partnering Capability: From Self-Assessment to Action” at the 2019 ASAP Global Alliance Summit, taking place at the Westin Fort Lauderdale Beach Resort in Fort Lauderdale, Florida. Amin and Erica Murphy, CA-AM, consultant at Alliance Dynamics, led the audience through the process of assessing the efficacy of their alliances and determining where improvements could be made by using the new team version of the Partnering Capability Assessment Platform tool developed by ASAP in partnership with UK-based New Information Paradigms.

The two executives educated the audience about a universal set of attributes vital to partnership success and then asked participants to assess themselves based on the “Partnering Maturity Model.” (This model and the attributes used for assessment are outlined in the article “A Platform for Assessing Organizational Partnering Capability” by Amin and Norma Watenpaugh, CSAP, CEO and founding principal of Phoenix Consulting Group, in the Q1 2019 Strategic Alliance Quarterly.) After completing the self-assessment, it became clear that most session participants’ alliances have room for improvement. The speakers then led the audience through the newly developed version of the Partnering Capability Assessment Platform.

After completion, audience members viewed the scores given in each of the 20 key partnering capability attributes (a sample report also can be found on Page 25 of the Q1 2019 Strategic Alliance Quarterly). The assessment tools generate data that can point alliance managers and teams in the correct direction of growth and improvement.

The purpose of the assessment is not to fix the partnership but to improve ourselves; if both companies are focused on doing so, the partnership will naturally improve, Amin pointed out. The “majority of issues with a partnership are not with the partners but with your own organization,” he reiterated. Addressing internal issues requires inwardly focused self-assessment and adopting a growth-based mindset in the company. Once areas of improvement are recognized, executives can focus on a game plan for manifesting improvements.

Amin stressed that it’s important to “verify that the strategy works in a small sample, then roll it out on a broader scale.” In order to determine whether a new strategy is working, one needs to ensure that the personnel and methods of gathering this data are drawn out from the beginning. This supports the implementation of new strategies to help make partnerships as efficient and effective as possible.

The survey is an effective tool that up to 15 individuals on a team can complete. It can help get members of a partnership and in-house teams to recognize that improvements are possible, Amin said. This can prompt team members to adopt a growth-based mindset, which will yield improvements across the board for an organization or partnership. At the very least, Amin said, “This tool is the place to start.”

Noel B. Richards is a staff writer for ASAP Media. Stay tuned for more of the ASAP Media team’s comprehensive on-site coverage of 2019 ASAP Global Alliance Summit sessions on this blog, and in the weekly, monthly, and quarterly Strategic Alliance publications. 

Tags:  Alliance Dynamics  Data Collection  Erica Murphy  Growth-Based Mindset  New Information Paradigms  Parth Amin  Partnering Capability  Partnering Maturity Model  partnership success  Self-Assessment 

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