My Profile   |   Print Page   |   Contact Us   |   Sign In   |   Register
ASAP Blog
Blog Home All Blogs
Welcome to ASAP Blog, the best place to stay current regarding upcoming events, member companies, the latest trends, and leaders in the industry. Blogs are posted at least once a week; members may subscribe to receive notifications when new blogs are posted by clicking the "Subscribe" link above.

 

Search all posts for:   

 

Top tags: alliance management  alliances  collaboration  partnering  alliance  alliance managers  partners  partner  alliance manager  ecosystem  partnerships  The Rhythm of Business  partnership  Jan Twombly  biopharma  governance  Eli Lilly and Company  Strategic Alliance Magazine  Vantage Partners  IBM  IoT  ASAP BioPharma Conference  strategy  healthcare  NetApp  2015 ASAP Global Alliance Summit  Cisco  cloud  communication  digital transformation 

It’s Here: New Handbook Supplement Covers IT Partnering Principles and Practices

Posted By Michael Leonetti, CSAP, Saturday, February 29, 2020

Nothing remains static for long—not in alliances and partnering, and not in most industries today. Take your eye off the ball, and you may miss an important trend with far-reaching implications. Drift away from strategy and lose focus, and your competitive edge may be eroded as well. Continue doing things “the way we’ve always done it” and you might find yourself eclipsed, left in the dust by more innovative, less hidebound competitors.

Standing still is not an option—nor is sticking your head in the sand. Here at ASAP we’ve been busy moving forward, looking ahead, and responding to both the latest partnering trends and what many of our members have been asking for. So we’re thrilled to announce the release of our new IT supplement to The ASAP Handbook of Alliance Management: The ASAP Guide to Information Technology Partnering, now available in electronic format.

Most of our ASAP members already know about The ASAP Handbook of Alliance Management—some of them even contributed to it! Since its publication, the Handbook has proved a valuable, comprehensive resource for alliance professionals and their teams, providing a wealth of information, guiding principles, and best practices that take readers through the stages of the alliance life cycle and beyond, into emerging areas of alliance practice.

One of those emerging areas is information technology—a huge part of all our lives and one whose effects and implications go way beyond the “usual suspects” in Silicon Valley. As Forrester’s Jay McBain tells us in the Q1 issue of Strategic Alliance Quarterly, today, “every company is becoming a technology company.”

What does that mean for alliance professionals? What adjustments will they need to make to their thinking and vision going forward? What roles will they play in this massive digital transformation happening everywhere, across industries? How will they manage, orchestrate, and navigate the complex technology partnerships that encompass everything from multipartner go-to-market efforts to vast platform ecosystems (and everything in between)?

We set out to find the answers to those questions—and many more—and present them in a form that our members can readily and easily use. Hence the publication of The ASAP Guide to Information Technology Partnering, which contains the latest and most advanced thinking on leading, managing, and deriving revenue from alliances, partnerships, and complex ecosystems in the high-tech field. This supplement has been specifically tailored to the needs of the IT field and its pressures, concerns, and fast-moving trends. To create it, we reached out to a wide range of ASAP members and others—respected alliance leaders, successful consultants, industry analysts, widely published researchers, and more—to collect and synthesize their knowledge and insights. The result is the compilation and distillation of that thinking, from academic research to real-world, in-the-trenches experiences and proven partnering principles.

The ASAP Guide to Information Technology Partnering explores the challenges of working in a continually changing IT landscape marked by ecosystems, strategic alliances, channels, and other partnering arrangements. It’s a world of competition, collaboration, coopetition, and constant technological disruption, where agility and speed are essential and the next big innovation is likely to hit the market tomorrow.

This supplement and updated guide dives deep into such critical subjects as:

  • The evolution of the IT channel
  • The rise, spread and functions of ecosystems  
  • How ecosystems relate to the Alliance Life Cycle
  • The role of alliance professionals as ecosystem orchestrators and facilitators
  • Collaboration and competition in IT partnering
  • Revenue-generating, customer-focused go-to-market guidelines and collaborative selling methodologies
  • Alliance metrics in an ecosystem context
  • Today’s alliance professional as entrepreneurial leader, driver, and strategic visionary
  • Alliances as an essential enterprise function in the high-tech world

In addition, it features descriptions of best practices, frameworks, and checklists for IT partnering; key questions and qualities that are essential for IT alliance professionals today; resources for further reading; a helpful glossary; and fillable online worksheets and forms.

We’re pretty confident that The ASAP Guide to Information Technology Partnering will soon be required reading for anyone who is embarking on or transitioning into an alliance management role in technology, and that it will aid more experienced practitioners with advanced insights as well. Along with another Handbook update for the biopharmaceutical field—coming soon—this supplement, I think, represents a welcome addition to our growing storehouse of helpful and thought-provoking content for our ASAP member community.

How do you get a copy? Easy. Right now you can purchase copies for yourself and your team at the introductory special member price of $47.20 per copy. Just visit our website at https://www.strategic-alliances.org/page/store click on the Publications button and scroll down to The ASAP Guide to Information Technology Partnering. And let us know what you think—we value your feedback, and your thoughts and concerns are greatly appreciated! It’s what makes the ASAP community such a powerful vehicle for networking, knowledge, and education for all of us

Tags:  Alliance  Alliance Life Cycle  alliance professionals  collaborative selling  ecosystems  entrepreneurial leader  go-to-market  high-tech  IT channel  IT partnering 

Share |
PermalinkComments (0)
 

Back to the…Mainframe? Not Exactly, but the Cloud Is Changing ISV-GSI Governance into a Blend of Old and New

Posted By Jon Lavietes, Friday, February 21, 2020

We’ve reached the latter stages of the editing process for the Q1 issue of Strategic Alliance Quarterly, coming out soon. As always, we have some great material that didn’t make the cut for the magazine, so we wanted to use this space to pass along some of the insights that emerged from our conversations around the evolving relationship between traditional independent software vendors (ISVs) such as SAP, Oracle, and Microsoft and global system integrators (GSIs) like Capgemini, Deloitte, and Accenture.

In the print version of the article, we talked about the concepts of “rolling adoption” and “continuous innovation.” When companies shift portions of their computing infrastructure from inside their own data centers to a public or private cloud, software is consumed much differently. In the client-server IT model that preceded cloud, ISVs would often take up to two years refining new versions of their applications to make sure they were as bug-free as possible before making them available to the public. The customer would then work with a GSI to customize that new software to their business processes. Now, however, the cloud has enabled software vendors to make updates remotely in an expedient manner. Consequently, new versions come out as rapidly as every six months, and each stakeholder—the ISV, the GSI, and the customer—understands that they will in essence be adjusting solutions on the fly to meet customer needs well after their release.

More Information, Faster, Means More Governance

A couple of the alliance experts we spoke to touched on how this phenomenon is affecting governance models, which are evolving to serve these faster, perpetual sales cycles. For example, teams meet more often and share more information than they did 15 years ago. Lisle Holgate, CSAP, senior director of strategic alliances at Avanade, a joint venture of Microsoft and Accenture, said the core teams of the alliance he works with are meeting weekly, while salespeople convene biweekly and regional leaders gather on a monthly basis to evaluate the dozen or so leads in the pipeline. Global executives get together every quarter, and even the respective CEOs huddle once a year to discuss the alliance at the broadest level.

“We have about 45 or 50 points of exchange across the breadth of the organization on a regular basis, so there’s a more organic understanding of each other,” said Holgate. “Whereas in the old days, [meetings were] about, ‘How many deals did we do? What’s in the pipeline? Okay, ready? Break.’”

To that end, the level of granularity in the information alliance partners are exchanging with each other is unprecedented today. Holgate said that marketing documentation now goes “all the way down to emails about the value proposition. That was unheard of back in the old days.”

Bill Thomas, CA-AM, an industry veteran and current alliance director who has worked in alliance programs at leading enterprise software vendors and global GSIs, has observed a shift toward alliance program governance models specified by software vendors and away from those originated by GSIs as the cloud has taken root. Two decades ago, when GSIs were counted on to significantly customize large-vendor software in on-premise deployments, potential clients calculated cultural, resource, and process fits based heavily on GSI governance models because the GSI's implementation methodologies were foundational to the project’s success. 

Now, software vendors see an obligation to prescribe the governance model and deployment methodology as a way to ensure delivery quality, and they’re telling GSIs, “‘This is how our program works,’” said Thomas. “Alliance structure and governance are codified in the agreement [with the software vendor] in order to promote delivery quality and consistency.  Also, having a standard, repeatable process ensures fairness in the ecosystem and supports the ability to scale the business to meet the demands of rapid growth.” 

What’s Old Is New Again

Steve Blacklock, CA-AM, vice president of global strategic alliances at Citrix, saw parallels between today’s cloud-managed IT model and the old days of the mainframe, the predominant computing model of the 1960s and 1970s, particularly in that “you don’t have to own the whole thing, you can just provision what you want, it’s secure and separated from everything else, and you can pay for what you need,” and he surmised that “the way partnerships, channel, and GSIs behave in [cloud] markets [is] probably analogous to the way things were done before [in the days of the mainframe], too.”

As he said this, Blacklock waved his hands apart and together like an accordion to illustrate how the ISV-GSI relationship has “come together and fractured and come together again” as computing transitioned from the mainframe to the client-server model that took root in the 1990s to this emerging cloud model. He pointed out that in the 1960s, IBM would essentially play the role GSIs play today by supporting the mainframe the customer bought from it and managing the client’s processes, and then speculated on whether the “Big Three” public cloud service providers (CSPs)—Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP)—might fulfill this role in the future, thereby cutting out GSIs.   

“They’re not there yet, but I could see a day where [Microsoft] Azure says, ‘If you need to run SAP in Azure, come here, sign this contract, and we’ll provision it for you, we’ll get your networking there, we’ll make sure it’s up and running, we’ll support the software—we’ll give you what you need and you’ll pay for it as you use it.’ Well, how is that any different from what IBM was doing with the mainframe?” 

This is just a small slice of what we learned from ASAP members in the trenches of these software vendor–integrator alliances. Be on the lookout for the Q1 edition of ASAP’s flagship magazine Strategic Alliance Quarterly to learn more about the changing dynamics of the ISV-GSI relationship. 

Tags:  Accentura  Amazon Web Services (AWS)  Avanade  Bill Thomas  Citrix  Cloud  cloud-managed IT model  Google Cloud Platform (GCP)  IBM  ISV-GSI Governance  ISV-GSI relationship  Lisle Holgate  Microsoft  Steve Blacklock  Strategic Alliance Quarterly 

Share |
PermalinkComments (0)
 

The Association of Strategic Alliance Professionals (ASAP) and allianceboard partner to elevate alliance management through technology

Posted By Kimberly Miller, Wednesday, February 12, 2020

Alliance technology has become an imperative for alliance professionals – ASAP and allianceboard are teaming-up to combine resources, best practices, and technology to support ever-evolving collaboration models.

This month, ASAP and allianceboard announced a technology and knowledge partnership that will combine ASAP resources and best practices with allianceboard’s purpose-built alliance management software solution.

The partnership between ASAP and allianceboard will create value in:

  • Offering special subscription packages for ASAP biopharma member organizations
  • Providing ASAP membership benefits to allianceboard clients
  • Integrating ASAP resources and best practices into the allianceboard platform
  • Jointly developing resources for the benefit of the alliance management community

“Our partnership with allianceboard supports ASAP’s mission to elevate the alliance management profession and to amplify its impact.  This enables ASAP to extend our resources through the allianceboard digital platform to our biopharma members and to provide these benefits to an even broader audience. allianceboard was designed from the ground-up around the needs of alliance management so this is a natural fit for our biopharma members,” said Mike Leonetti, President and CEO of ASAP.

“ASAP’s thought leadership in alliance management combined with their extensive resources have had a tremendous impact on the evolution of alliance management over the past two decades. Our clients globally recognize how much our solution, built around best practices, has become a game changer for them. We are excited to join forces with ASAP in our common mission to support organizations in achieving their growth and innovation goals through strategic alliances,” said Louis Rinfret, founder and CEO of allianceboard.

Benefits for ASAP members and allianceboard clients https://www.allianceboard.com/asap-allianceboard-partnership

ASAP membership overview

https://www.strategic-alliances.org/page/membership

allianceboard overview

https://www.allianceboard.com

About ASAP

The Association of Strategic Alliance Professionals (ASAP) is the leading global professional association dedicated to the formation, implementation, and transformation of alliances, collaborations and business partnerships. ASAP provides its members forums for networking and professional development along with access to tools and resources, while working to elevate and promote the discipline of alliance management. Founded in 1998, ASAP is a non-profit global professional membership organization with over 2,250 members representing over 35 countries across the globe. Membership represents a cross-sector of industries including high tech, biopharma, finance, insurance, and retail to name a few.

About allianceboard

allianceboard is a purpose-built, easy-to-use alliance management platform for alliance professionals. allianceboard has been developed to give alliance managers a state-of-the-art tool that’s simple and scalable – to stay on top of it all, show organizational impact and easily collaborate with partners for innovation and growth.

Tags:  alliance  alliance managers  Allianceboard  best practices  management platform  partnership  resources  tools 

Share |
PermalinkComments (0)
 

Accelerating Medicines and Jump-Starting Treatments: Public-Private Partnerships Enlist Takeda and Other Biopharma Companies in the Fight Against Serious Diseases

Posted By Hugh Rauscher, Friday, January 31, 2020

As the healthcare and biopharma ecosystem expands and diversifies, the public-private partnership model offers an important sphere of collaboration between biopharma companies, medical institutions, patient advocacy foundations, and governmental entities. Biopharma companies—many ASAP members among them—are increasingly getting involved with nonprofits, foundations, and other organizations to tackle the toughest diseases, and that includes ASAP global member Takeda Pharmaceuticals.

Takeda is a participant in approximately 80 large-scale collaborations between public and private entities designed to address significant health issues. The majority of these collaborations are around researching and developing new treatments. “We look to get involved where we can add value and where there is value to Takeda,” said Sean Breen, head of global science advocacy and public-private partnerships at Takeda. “In particular, we look for partnerships where patients and patient organizations have a voice in development and can help all the stakeholders understand what patients need.”

Two of the most significant public-private partnership models are the EU-sponsored Innovative Medicines Initiative (IMI) and the US-centered Accelerating Medicines Partnership (AMP).

Launched in 2008, the IMI is sponsored by the Directorate General for Research and Innovation of the European Commission. The IMI brings together medical institutions, academia, foundations, and industry with the aim of removing research bottlenecks in drug development. According to the IMI website, its €5 billion budget makes it the largest biomedical public-private partnership in the world. 

The AMP is a public-private partnership between the National Institutes of Health, the US Food and Drug Administration, and multiple biopharmaceutical and life science companies and nonprofit organizations. The AMP was launched in February 2014, with projects in three disease areas: Alzheimer’s, type 2 diabetes, and the autoimmune disorders of rheumatoid arthritis and lupus. In January 2018, an AMP project on Parkinson’s disease was also launched with nine partners. The partnership seeks to identify and validate promising biological targets for therapeutics and ultimately increase the number of new diagnostics and therapies for patients while reducing the time and cost of developing them.

“Increasingly, we are seeing regulatory and governmental authorities keen to foster collaboration in areas such as identifying biomarkers and translational research, especially around rare diseases,” said Breen. “Our people learn a lot from being involved in an effort with other world experts.”

There are important differences in the approach and mindset required when working alongside, in many cases, dozens of other biopharma companies that have been brought in to lend expertise. In such cases, Takeda does not have direct control over the objective, the data, or the intellectual property. “Sometimes we have a financial investment, but more often our ability to exercise influence depends on what we are contributing, whether that be know-how or data,” said Breen.

“As participants in these public-private partnerships, we need to understand the problem from the perspective of other stakeholders and work together for mutual benefit. This requires a flexible, adaptive mindset and not everybody can be successful.”

Takeda is not alone in these public-private partnerships. Other ASAP members that are part of AMP include global members Janssen, Lilly, and Merck, and corporate members Celgene, GlaxoSmithKline, Pfizer, and Sanofi. This promises to be an important area of expanding cooperation and collaboration between multiple entities, public and private, so expect to hear more about these disease-fighting efforts.

Tags:  Accelerating Medicines  Accelerating Medicines Partnership (AMP)  and Merck  Celgene  collaborations  GlaxoSmithKline  Innovative Medicines Initiative (IMI)  Janssen  Lilly  Pfizer  Public-Private Partnerships  Sanofi 

Share |
PermalinkComments (0)
 

Supreme Allies: ASAP Unveils 2020 Alliance Excellence Award Finalists

Posted By Jon Lavietes, Wednesday, January 15, 2020

It is that time of year again. ASAP has revealed its list of Alliance Excellence Award finalists for 2020. Like previous winners before them, this year’s nominees created innovative products, threw lifelines to citizens in need all around the world, increased company profits, got us closer to game-changing cancer drugs, and improved the internal function of individual alliances and alliance management practices.

“Each year, we find the companies that use the most fundamental tenets of alliance management to get powerful results from their collaborations, all the while tailoring these principles as necessary to fit an ever-changing business landscape,” said Ard-Pieter de Man, CSAP, PhD, Vrije Universiteit Amsterdam, who oversaw the evaluation and selection of submissions. “This year’s nominees are no different. Everyone in the alliance management community will learn a great deal from how these organizations achieved such amazing outcomes in 2019.”

Contenders will be vying for awards in the following four categories: 1) Alliance for Corporate Social Responsibility, 2) Alliance Program Excellence, 3) Individual Alliance Excellence, and 4) Innovative Best Alliance Practice. (ASAP’s web site breaks down the criteria for each of these areas.)

Here is an overview of our finalists’ stories:

Alliance for Corporate Social Responsibility

  • Banistmo – The largest bank in Panama teamed with Reciclar Paga, an organization that collects and recycles materials, to open “ecological ATMs” all over the country where citizens automatically receive credit in their Nequi Panamá accounts when they deposit plastic bottles, cans, and other recyclables. (Nequi Panamá is Banistmo's digital financial platform.)  
  • Ericsson – This telecommunications giant provided the foundation for the United Nations World Food Programme’s (WFP) Emergency Telecommunications Cluster (ETC), which established and maintained voice and data connectivity in the aftermath of natural disasters. Hundreds of employee volunteers have been trained and deployed all over the world, supporting over 40 humanitarian relief efforts in 30 countries.
  • International SOS – The global medical and security services company partnered with wellness company Workplace Options to deliver comprehensive physical, mental, and emotional well-being services to expatriates, traveling students, and businesspeople worldwide. This partnership shows how the combination of industry-leading expertise from different organizations can support people in need.
  • Protiviti – Protiviti teamed with nonprofit organizations Feeding Children Everywhere and Rise Against Hunger to deliver millions of meals to hungry families around the world.  An open, flexible partnering model has enabled Protiviti to work with numerous partners across multiple locations worldwide.
  • SAS Institute – SAS’s ecosystem hosted the annual Nordic Hackathon, which aims to use “data for good.” Hackathon participants have created solutions that help doctors detect and treat heart failure, consumers make climate-friendly food choices, and war refugees find their families, among other use cases. The Hackathon is an integral part of SAS’s partnering program.

Alliance Program Excellence

  • Cancer Research UK (CRUK) – A global nonprofit institution established its inaugural alliance management function to provide strategic oversight and best-in-class practices to its large-scale strategic drug discovery collaborations and cofunded platform technology relationships. The alliance program is unique in the way it connects CRUK’s extensive network of academic researchers to biotech and pharmaceutical companies.
  • JDA Software – In response to increasing customer demand for cloud solutions, JDA revamped its Partner Advantage Program to include a prescriptive learning–based Partner Academy, two new partner-ready cloud environments, a Solutions Marketplace, and a Partner Locator, a searchable lead-generation engine for end users, among other features.
  • Merck KGaA, Darmstadt, Germany ­– The pharma stalwart implemented a state-of-the-art performance management program for alliances including innovative metrics for decision making and benchmarking with competitors.  KPIs are tracked on a quarterly basis. Analysis of these KPIs quarter to quarter enables continuous improvement of the alliance management function.

Individual Alliance Excellence

  • Banistmo and Sodexo – The companies combined the former’s Nequi Panamá digital banking platform with Sodexo’s Vale Panamá voucher system to create e-vale, a tool that enabled business and public agencies to provide bonuses and incentives to employees. The alliance also succeeded in building an ecosystem around this product.
  • Cancer Research UK (CRUK) and Celgene – CRUK and Celgene formed an alliance centered on research into multiple cancer-associated proteins across diverse cancer types. The alliance was structured according to ASAP best practices and implemented a mechanism for CRUK to independently engage with its academic network and make flexible spending decisions.
  • Genpact and Deloitte Genpact’s collaboration with Deloitte featured a comprehensive mix of traditional alliance best practices and modern innovative tools, such as “social capital” and “Evangelists,” people with experiences at both firms whose primary role is to help drive the connection between the respective teams. 
  • Ipsen and Debiopharm – With their contract coming to an end in 2018, Ipsen and Debiopharm rebooted and revamped their 35-year-old alliance. The partners have shown an exemplary ability to reinvent their alliance. The reset resulted in a new partnership model and a new contract for the next 15 years of partnership.

 Innovative Best Alliance Practice

  • Alcon – The company’s Trinity partner relationship management system helped streamline the reporting, governance, analytics, and communication related to alliances that impact the organization’s business development and licensing (BD&L) group. The system enhanced compliance with alliance agreements and improved alliance management.
  • Citrix (Coopetition Guidance) – With its strategic allies acquiring competitors, Citrix created guidelines for transitioning away from partners-turned-rivals. The tool is publicly available and provides a step-by-step blueprint to develop a response strategy when a partner becomes a competitor.
  • Citrix (RFSA) – The virtualization giant’s Request for Strategic Alliances Engagement (RFSA) program aligned the engineering, product management, marketing, and alliance management functions so that the company could evaluate and respond to proposed initiatives from partners significantly faster.
  • PTC – The company cobranded a series of Digital Centers of Excellence (CoE) where partners can demo Internet of Things (IoT), Augmented Reality (AR), and Product Lifecycle Management (PLM) solutions to customers and prospects. This program had a significant effect on top-line growth.

“Every profession distinguishes its top performers, and ASAP is proud to do the honors for the crème de la crème in alliance management,” said Michael Leonetti, CSAP, president and CEO of ASAP. “With more and more organizations submitting for these honors, there is mounting evidence that organizations of all kinds see the Alliance Excellence Awards as a means to validating their standing as innovators.”

The winners will be announced on Tues., March 17 at the ASAP Global Alliance Summit in Tampa, Fla.  

Tags:  alliance  alliance management  Banistmo  Cancer Research UK  Celgen  Darmstadt  Debiopharm  Deloitte  ecosystem  Ericsson  Genpact  Germany  International SOS  Ipsen  JDA Software  Merck KGaA  Nequi Panamá  partnering model  partnering program  partners  partnership  Protiviti  SAS Institute  Sodexo 

Share |
PermalinkComments (0)
 
Page 2 of 85
1  |  2  |  3  |  4  |  5  |  6  |  7  >   >>   >| 
For more information email us at info@strategic-alliances.org or call +1-781-562-1630