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Relevance of Partnerships for Intelligent Workspaces and 5G Transforming and Disrupting Partners to Headline ASAP Tech Partner Forum in June

Posted By Michael Leonetti, CSAP, Friday, April 19, 2019

The Association of Strategic Alliance Professionals is gearing up for the 2019 ASAP Tech Partner Forum scheduled for June 19 at Citrix Systems in Santa Clara, California. The third annual program features partnering executives representing companies such as Google, Facebook, Verizon, Ericsson, Salesforce, Citrix and many others throughout the one-day event which includes plenty of networking with those in the high-tech community. “From the perspective of an attendee, the quality of the program was exceptional…It was right up there with the quality of ASAP Global Alliance Summit presentations, but in an intimate environment allowing you more access to those speaking. So, I was blown away by the program,” commented an attendee from last year’s forum; more of the same can be expected at this year’s event.

Program highlights include; Citrix Systems’ Senior Vice President, Steve Wilson who will headline the forum as he discusses the relevance of partnership as companies embark on delivering intelligent workspaces. Other speakers include Josh Moss, editor-in-chief of the Silicon Valley Business Journal; Jim Chow, head, global SI strategic partnership for Google Cloud; Katherine O'Leary, global consulting partnerships at Workplace by Facebook; Davina Pallone, vice president, product with Neurotrack among others. Topics such as how 5G will transform and disrupt business and partners; managing coopetition-based partnerships through introducing disruptive technologies; digital therapeutics; the framework for creating an ecosystem dashboard; and using AI to create new partnerships is something Ken Gardner, CEO and founder of conDati will discuss. “We have found that this event takes a deeper dive into topics that are relevant to day-to-day challenges and things that will affect how partner success is driven,” comments another attendee.

To register for the 2019 ASAP Tech Partner Forum and take advantage of the special offer, intimate event and gain insight on how to accelerate your business visit www.asaptechforum.org today!

 Attached Files:

Tags:  5G  AI  ASAP Tech Partner Forum  Citrix  ConDait  Coopetition  Davina Pallon  digital therapeutics  Disruptive Technologies  ecosystem dashboard  Facebook  Google Cloud  Jim Chow  Katherine O’Leary  Ken Gardner  Neurotrack  Santa Clara  Steve Wilson 

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Covey Got It Just Right: ‘Sharpen Your Saw’ in 2019—Because the Faster Partnering Moves, the More Learning and Professional Development Matters

Posted By Michael Leonetti, CSAP, Saturday, March 9, 2019

We recently did some research into ASAP’s Certified Strategic Alliance Professionals. Going back to 2010, we found that fully 90 percent of CSAPs—nine out of every 10 recipients—remain active members in the association. That tells me that that CSAPs are leaders who think seriously about our profession, who want to ensure this is an enduring profession, and who can do the hard, heavy lifting it takes to be at the top of their game.

In other words, our CSAPs are still reinvesting, following the late Stephen Covey’s advice: “We must never be too busy to take time to ‘Sharpen the Saw.’”

Covey’s seventh habit of highly effective people borrows from ancient wisdom traditions as well as modern insight into the importance of renewal. It reminds us to take regular breaks in our personal lives, and to periodically re-sharpen the skills and knowledge that keep us on the forefront of our profession. This essential saw-sharpening only happens when we engage deeply in the alliance management community and participate in its events.

Just how sharp does the learning get? Check out our Strategic Alliance publications’ coverage of the November 8-9, 2018 ASAP European Alliance Summit in Amsterdam—and join me in Fort Lauderdale, Florida, for the March 11-13, 2019 ASAP Global Alliance Summit, “Agile Partnering in Today’s Collaborative Ecosystems.”

Both of these international events exemplify how our community collectively sharpens the saw—how we continually reflect, reexamine, and renew the content of our learning. ASAP events are an eye-popping confluence of brilliant and diverse people—typically a 50/50 mix of ASAP veterans and newcomers. Our content gets richer and more nuanced with every conference as it updates tried-and-true alliance management fundamentals with the bleeding edge of practice.

The alliance lifecycle—as presented in the ASAP Handbook of Alliance Management: A Practitioner’s Guideremains very relevant “blocking and tackling.” But—as we push across industry boundaries and into ecosystem partnering, agile practices, organizational collaborative capability, and even partnering process automation—it’s obvious that so many things around the alliance lifecycle must be agile. One partnership may skip lifecycle steps two, three, and four; another alliance might start at one, continue through three, and then go to market.

We’ve talked for years about partnering going beyond alliance management. Now we’re in the “perfect storm” as the partnering everywhere model comes to life. Ecosystem partnering is everywhere—in technology, in life sciences, even in jewelry, where open innovation networks fuel innovation for Swarovski, as I learned last fall in Amsterdam. Classic channel partnerships are in decline, cloud partnerships are accelerating, and the whole field of partnering is getting much larger, much more complex.

Look at digital therapeutics—I’ve been predicting at ASAP conferences that IT companies would be the healthcare partners of the future. Now we have life science member companies partnering with big data and analytics and launching therapies approved by the US Food and Drug Administration that are primarily software based, while tech companies’ business models evolve to be able to deliver safe, reliable healthcare-related services. In telecom, 5G speeds will create new networks and mobile capabilities that we’ve never seen before—requiring partners we’ve never seen before. And artificial intelligence—what organizations and processes will become our partners in the future because of the advances of AI, and how will that again change the complexity of our alliances? 

Amidst this perfect storm, ASAP is a perfect conduit for everyone who leads collaborations to learn how to do it better and evolve “the how” every day in practice. So sharpen your saw. Invest in your community through ASAP, and invest in yourself through ASAP’s professional development events and publications.

Stephen Covey got it just right: “‘Sharpen the Saw’ means preserving and enhancing the greatest asset you have—you.”

Visit http://asapsummit.org for the most up-to-date agenda for March 11-13, 2019 ASAP Global Alliance Summit, and register for the event, at. See the ASAP Media team’s comprehensive before, during, and after coverage of the 2019 Summit in Strategic Alliance publications and on the ASAP blog. 

Michael Leonetti, CSAP, is president and CEO of ASAP and executive publisher of ASAP Media and Strategic Alliance publications. A previous version of this article appeared in Q1 2019 Strategic Alliance Quarterly

Tags:  5G  agile practices  alliance lifecycle  alliance management  artificial intelligence  ecosystem partnering  healthcare-related services  mobile  organizational collaborative  Partnering  Professional Development  telecom 

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